Saturday, January 17, 2026

DO YOU HAVE TWO MINUTES?



HANK PHILLIPPI RYAN: Happy Saturday, everyone!


Here’s the question of the day. Why does every transaction have to have some sort of survey after it? Why does everything we do or buy suddenly require some sort of a review?

After you talk to a real person on the phone, (imagine that happening :-)) they say "would you have time to take a survey after we finish?" "Would you have time to stay on the phone and answer a few quick questions?" "Would you have time to help us with our customer support by taking a brief survey?"

I’ll tell you how I feel about taking a brief survey! Grr.

I would be much happier with the customer service if the customer service person didn’t ask me to tell about my customer service! I barely have time to tell the person about whatever it was, let alone answer take the time to some questions about how I liked telling the person about whatever it was.

Usually I’m annoyed enough having to call whoever it is to talk about whatever it was in the first place, and I certainly am not in the mood to tell you what a good job you did taking care of the thing that didn’t work in the first place.
On the other hand.

It’s not the customer service person's fault that their bosses require them to have people answer a survey.

And I will confess to you that I have asked people in the past whether those surveys make any difference--and I am told they absolutely do.

So now I am guilted into answering every single one of them, because I feel personally responsible for the employment of the people whose performance I am reviewing. I always answer them all. To make sure the people keep their jobs.

The post office, too, asks me to take a survey at the end of each transaction. First by tapping a little green smiley face on the credit card reader, and then by scanning my receipt on my phone and going to the survey via the QR code and then filling out stuff.

Now, I love my post office people! They are fabulous! And I asked them, specifically, whether filling out those forms and tapping the little green face makes a difference, and they unanimously said they did! They said post offices get closed if people don’t respond to those surveys.

So here’s where, you know me, I got worried and involved. I pointed out to them that there was no signage in the post office indicating how important those surveys were, and that it was too easy to skip them, and that they should make it clear to other customers how much difference it makes.

And, so hilarious, the next time I went into the post office there were signs up all over the place reminding people to do the survey. (I am laughing even as I type this because what a busybody I am. But hey, if it makes a difference why not?)

And then, the companies get you, too, on the phone surveys, because they’ll change the rules mid-survey. Right?

Like questions one through five will be "on a scale of one to 10 with the 1 being the highest, how satisfied are you with whatever it is." So I start tapping one, one, one, to get out of it, and then suddenly they change the question: "Now, on a scale of one to five, with five being the highest, how do you feel about whatever it is?"

So I have to completely turn my brain around. And I feel even guiltier, because what if I make a mistake and ruin someone's life? It's a TEST!

Oh my gosh, Reds and readers, do you answer those surveys? What do you think about them?

89 comments:

  1. Those surveys are often frustrating, but I do them because it only takes a minute or two and I'm grateful enough to have actually talked to a real person that I'm happy to give them what feels like the equivalent of a smiley face . . . . .

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  2. I don't mind giving feedback if an employee has worked to solve a problem for me. But lately every purchase I make seems to come with attached survey. Last week I stopped at the drug store for a tube of toothpaste. When I got home, I found an email survey waiting: "Tell us about your experience!"

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    1. Too bad those surveys are scaled. Instead, I'd love to just shout, "I bought toothpaste!"

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  3. Bah humbug! I think the survey results can be manipulated however management (or even worse, private equity) want. If the results are too high we can clearly cut back a little and save some $, providing 10-level service won’t help my bonus. If the scores are too low, it’s an excuse to close the location and strip it for parts. Grumble, grumble.

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    1. Last year I had to throw away all my eye makeup. Don't ask. I belong to lots of environmental organizations and one was pushing "clean" makeup, so I bought an eyeliner pencil from that company. It was a disaster. The "lead" was so stiff I couldn't even write on my hand, let alone my eyelids. I was sent a survey. When I typed a "1" into the survey, it wouldn't even allow me to send it.

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    2. Judy, you might try writing a YELP review. Those can't be altered by anyone.

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    3. Oh, that is so frustrating! But interesting...

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  4. Oh, Hank, you are a better woman than I. I do know the surveys make a difference, and I just...can't. I always say no. I never scan the QR code. Emails asking about my experience go into the trash. Sigh.

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    1. The scanning the code involves, somehow, just ten seconds too. It just seems a little too time-consuming, right?

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  5. I just had to call Bank of America (gag me) and in a fairly short amount of time got through to a real person, Theresa J. She was very helpful and encouraged me to do the email survey that would come. I did and heaped praise on Theresa. When I got to the question of how likely I was to recommend BofA, I had to say, basically, "not ever". I definitely don't want to bank with them. I just have an airline credit card. My dentist always encourages me to do a Yelp or Google review. I did once, but once was enough.

    I'm friendly with a checker at my local Safeway. She was always so warm and fun and every so often she would circle a number on my receipt and ask me to go online and fill out a Safeway survey. I did so almost every time she asked. I know she asked others too and got the positive feedback. Well Safeway discontinued doing the surveys that way. Now it appears on the keypad right as you are beginning the check-out process. We all just bypass it because we want to pay for our groceries. I still love my friend but she is much less happy at work. Coincidence? I don't think so.

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    1. Gillian, I am with you on BofA - we have a credit card with them for travel purposes overseas. But, after they refused to honor a court order to protect my uncle's hundreds of thousands of dollars which they knew was being stolen - and after then lied when the local sheriff knew what was happening and investigated and BofA continued to do nothing...

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  6. Yeah, I do surveys, but not all of them. If I wanted to complain, I'd find a way. I feel that I owe the universe my positives, too.

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  7. So you end the column on surveys asking for a survey from us? A bit meta, IMHO.

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  8. Oh Hank, I share your pain! Hubby and I often talk about it, in fact. I didn't mind when surveys were occasional, but now that they are ubiquitous they have become a big pain in the rear end! My coping mechanism is that I try to use the survey when service was especially good or especially bad, and ignore the rest.

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    1. Yes, and they are a good way to share whatever strong reactions, true!

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  9. The green smiley face at the post office costs me no time, so I do tap the screen. But I don't scan my receipt to answer further questions.

    When the bank sends me an email survey to ask how my transaction went, I ignore them. I don't feel like spending two minutes telling them how my 30 second deposit or withdrawal went. What can I say really? "I filled out my slip, I went to the window, the teller took or gave me money, and I left, it was the best day ever."

    I don't answer surveys at the grocery store if I can avoid it. Walmart has a thing where you rate how your transaction went. I do tend to answer those if I'm using a credit card to pay for stuff. Call me paranoid, but I want that screen going back to the home screen pic so that I know I'm totally done with the transaction. Wouldn't want the person next to me to somehow get lucky and their stuff gets added to my card or something. Which is not out of the realm out of possibility given the issues Walmart seems to have with their self-checkouts.

    It reminds of a T-shirt that was going around town when I was a kid growing up. It said, "I'm not a tourist, I live here. And I don't answer questions." I wish there was an equivalent for that in the here and now.

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  10. I answer two surveys: after a European trip, I give high marks to the tour company about our guide.

    And when I take one of Jane Friedman's wonderful zoom workshops, I thank her.

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  11. I had one that literally said that anything less than 5 out of 5 was not acceptable. Well, sorry, but no one is perfect and I will not be bullied into giving a perfect score to keep some numbers folks happy. -- Victoria

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    1. Back when I was still driving Hondas (40 years), every time we bought a new car they said we (meaning me) would be getting a survey call, and anything less than a 5/5 would be unfavorable. So annoying, for all concerned.

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  12. Surveys – Mostly no. I used to but after they started “Name (no we won’t use it), address (same), Date of birth – oh no you are too old” – so now, I just say NO at the beginning. I will give a good review to the kids/young people who all seem to be Indian who are forced into driving the Amazon truck in all weather for poor pay, and are still so pleasant. I doubt that it does any good, but it makes me feel better. Shallow, aren’t I?
    Don’t even start on asking me if I would like to donate a dollar, $2, top up, whatever, for a charity. The store gets the credit and to be a hero – not you. Donate to sick kids, homeless on your own – then they get the money, and you get the credit.

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    1. Oh, so annoying! "DO you want to donate to save hungry children?" and then you have to click NO which feels terrible, and of course is the point.

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  13. I agree with your Grr! Hank. The surveys are bad enough when all you have to do to answer is put in a number. But then they show a big space where they want you to explain WHY you chose that number. I hardly ever put anything there unless the service has been really bad and I want them to know why. When forced to write something because we can't leave it blank, I usually put 'my number speaks for itself' or 'I can't think of anything right now.'

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  14. In general no to surveys. Too prescriptive. Yet another email to read and delete. Sigh

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  15. I do like filing out surveys I receive through my email from CVS Rx. And I like that I can explain in writing. I once complained about the front of the building particularly the landscaping. The outside was filthy with dirt, trash, fallen leaves, debris, and A DEAD RAT!! I noticed about six months or so later that the bushes had been pulled up, is now just mulch, and kept clean.

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  16. I do like c.vs surveys. They responded to my complaint and changed the problem.

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  17. Err, I thought my Anon response did not show up so I wrote a new one. Disregard the one below it!

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  18. If I am talking to a person and they ask me to stay on the line for a survey, I usually do. I also usually do the ones for my medical providers. Other than that just nope.

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  19. Every time I fall for answering a survey (not often) the first question is invariably: On a scale of 1 to 10, how likely are you to recommend our (store, service whatever) to your friends and family?
    That's when I leave. Because--surprise surprise-- my reason for using a service etc is NEVER so I can then recommend it to my friends and family. Get a clue, folks.

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  20. I hate surveys. I used to do them for my post office because I had great service & staff there worried if I didn't show up regularly on Friday. I quit when I moved. And, I'm really irritated when I don't fill out the survey and they send me a reminder a couple days later asking me to fill it out. No.

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    1. SO agree. A good post office is a treasure. And a "reminder" that you didn't answer is infinitely annoying...yeah, I didn't answer because I didn't want to!

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  21. I don’t mind the surveys IF I have time to do them. But I am happy to do them for the post office. They need all the help they can get these days! If a customer service representative has been especially helpful, I am more than happy to sing their praises. It’s not easy to come by consistently good customer services these days and I believe in positive reinforcement. If only our politicians cared enough to send out surveys… well, I suppose our voting rights is the ultimate survey.

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    1. I didn't realize the post office surveys are so important. I love the US Post Office as they are efficient (in my experience) and much cheaper than FedEx and UPS.

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    2. Yup, voting, the ultimate survey. And that is one I will ALWAYS take!

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    3. Yes, my pals at the PO are very eager to have you click the green smiley and do the survey--they tell me the muckety-mucks really read them!

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  22. From Celia: I'm still waiting for the four questions!
    My cardiologist has mandated a heart monitor without actually telling me. It was mailed to Olivia's house but this was the wrong address as I live at Orchard Hill. Still the package was delivered and with the help of my MP, Ali, we got to work. First up the QR CODE which gave me an app which led to a name, password etc. I handled that while Ali tackled two booklets of information. These told us to shave the area just above my heart on my shoulder, then cleanse with an alcohol wipe. Remove monitor from sealed pack, remove plastic and paper protectors then placed on prepared area and press center button. All the time I'm sitting half naked which is chilly particularly as the promised green light never appeared. Next step call the company. That's where the survey comes in and I am told via VM that there will be four questions. After several layers of press X, press 5, 3 etc I get a person. We get started and am cut off. So back to call #2 and back through pressing numbers. I get a woman now so back through my take with her saying "I'm sorry" every time I take a breath. I ask her to stop apologizing and tell us what to do. Press the button again which Ali does and we get an orange light confirming we can a non working heart monitor.
    Now one might expect that removing said HM was simple but NO we had to find another sealed pack of oil that would remove the HM. The oil pack was fastened inside one of the two information booklets! all this had taken about an hour. Ali removed the HM we then repacked it to be returned to the manufacturer. And I never did get to the four questions though you can probably imagine that my feedback might now be positive. Plus with Verizon's problems yesterday I am wondering how much more of my time their generous $20 is worth as I have not been able to get on their site yet to claim my promised payment.
    To answer Hanks question, no I don't do surveys they take far too much unrewarded time.

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    1. Oh, Celia. “Without actually telling me”, the cardiologist gets a “no star” rating from me! Take good care, Elisabeth

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  23. When I worked at Filene's (part time, handbags) long ago, we were told we might not be kept if the surveys weren't good. We were so worried, we kept the postcards that were attached to receipts at that time sort of like carbon paper (remember?). We filled them out ourselves, praising each other lavishly. I guess we should have been ashamed but all that happened was we got invited to an Appreciation Dinner somewhere in Framingham that served inedible ribs and had a cash bar. It was a lovely store/chain in its day but we did not feel appreciated. Still, like others I guiltily fill in every survey.

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    1. That's SUCH a wonderful story! And superb customer service, right? You didn't force customers to fill out the things, and trust me, for that they are grateful..

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  24. CLM have you read Shopgirls by Jessica Anya Blau? It is a 2025 "coming-of-age novel set in 1985 San Francisco, following 19-year-old Zippy as she navigates her new job at the upscale I. Magnin department store, explores fashion, and deals with surprising life changes, including family and romance, all while experiencing the vibrant culture of the 80s."
    Her character has the same situation you described included in the story. I think you'd enjoy reading it - it seems to ring true of life for those working in a large, popular department store back in the day.

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  25. Hank, you are hilarious! Sadly what you describe is all too accurate. I *DO* those surveys if it was a real person who helped me and they were good. I skip it if the person was unhepful. And I ignore it if the "help" I got wasn't human.

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    1. Yes, I love to thank the real person. And I agree, it feels like positive reinforcement, nad maybe makes the person a little happy in their probably --maybe?--boring job. But if the help wasn't human, no way. xooxoo

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  26. More often do not do these ratings. But the one “rate this with stars” I always fill in is Uber’s. I have been dependent on Uber for rides since 2018. After those 8 years, I know from Uber’s info and from drivers individually those stars make a difference. Never, ever want to see this driver again: give one star (no stars just looks like you didn’t rate). Want to make this driver a “regular” and familiar face, five star and viola matching whenever you’re both in the area. Gives me a good feeling to see a familiar name and face on that screen. Elisabeth

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    1. I am always terrified of giving one star--like they will retaliate, and give ME one star! 've only had two one-star drivers, I have to say, out of all the Ubers I've taken. How about you?

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    2. Just one … the one I had to ask to turn the music down multiple times…as “please turn the music down” driver did, go a block and driver turn back up, please turn the music down, down for a block…and because of traffic it was a 40 minute ride instead of the usual 20. Driver also got no tip. Elisabeth

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  27. It depends on WHO is asking. I always answer surveys after a doctor's visit because I really like my doctor and want to ensure that they continue to provide medical care.

    Oh dear. Just yesterday I answered a survey and it was different from what I expected. It was from a travel company that asked questions about reward points. I bluntly told them in the box where they ask "anything else?" that they did not ask the right questions. I did not know they would ask about reward points. I thought they would ask about travel. I mentioned Accessibility. Why didn't they ask about accessibility?

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    1. p.s. Sometimes I do NOT answer surveys for various reasons, like I do not know anything about this company and their contact was random.

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    2. Oh, a random contact, into the delete pile it goes...

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  28. I recently spent a couple of weeks in the hospital. A few days ago I received a multi-survey about my experience page survey about my experience there. It even included a question about whether the food was hot or cold. Others included the noise level and ability to sleep uninterrupted. Most of the questions were multiple choice, but there were opportunities to make comments which I did because I did have several issues that I wanted to address, both positive and negative. The questions did seem relevant so I am hoping my input will make a difference for the future.
    It seems that almost every other time I visit my dr I receive a survey afterwards. These I don’t usually respond to because I don’t feel they are relevant to me.

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    1. Yes, it would be fascinating to know how they are really used.

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  29. We recently had a resident survey in our 55+ community. When asked about the results at an HOA meeting, the owner said, “What we learned is that you’re all a bunch of cheaters.” Apparently many people did the survey multiple times on their, phone, on their IPad, on their computer…
    Interesting because the survey was very poorly constructed, with no place for any comments and I know many people didn’t even bother to fill it out once.

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  30. I have received multiple emails asking me for feedback on my LazyBoy purchase which I refuse to open because we don’t even have the custom ordered sofa yet.

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    1. I can relate! I bought snowshoes from LLBean in August and received a survey asking how I liked them two weeks later. DUH.

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  31. Sometimes. If I've gotten particularly good service, yes. Otherwise, not so much. And even that depends on the amount of time they're requesting. After you click on the survey you'll often get a little box that tells you how long it will take. I draw the line at more than a minute.

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    1. Good call! When I see ten minutes, I think---you must be kidding me. NO way.

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  32. They drive me mad. Even my doctor sent a survey after the visit! We should strike back with “ please complete this survey of how you see me as a customer!”

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    1. Oh Rhys!!! So true! I know it's important for medical groups (especially large ones to keep a check on their staff) but it's gotten out of hand. I used to get them via US mail now through my email.

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  33. First, Hank - you had me laughing. Everything you said is so spot on, but the way you put it had me laughing out loud. Second, most of the time I do take the survey; however, I have never taken the Post Office survey, but now I will start, especially since all the employees are SO efficient and friendly. The ones that sort of bother me are the in-store customer service folks that point out the survey and then tell me to give them a good review. Hmmmmmmm - I get it but if you did do a good job helping me out and solved the issue, then you really don't need to tell me to give you a good review. What I'd REALLY like to give a review on is the automated system that I have to go through before I can even get to a live human being and sometimes, I can't even get to a person - they have to call me back and good luck with that. But - I digressed ... yes, most of the time I do the survey, except the Post Office, which I will now start doing thanks to you, Hank :)

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    1. Oh, thank you--the post office people will be SO happy! YAY! (and thank you for the kind words!)

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  34. It depends more on my mood at the time.

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  35. Since I like my post office people maybe I'll start doing their surveys. Maybe.

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  36. Where’s the survey for the post office’s new date stamping policy? In late December the postage mark rules changed, you probably heard, but just in case: mail is now date stamped once the mail gets to one of the larger sorting stations with automated machines. Mail will not be post marked the day they remove it from a blue mail box. This can cause trouble for mail-in ballots, tax forms, and legal documents. Where’s the survey for us all to complain about this new rule??

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    1. WOW! I did not know that...that does not make ANY sense!

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  37. I love this, Hank! I do surveys when they help real people; the grocery delivery person, the Amazon driver, the Doordash dasher, the staff at CVS. The big company ones, not so much. What is really annoying these days is being asked to rate any sort of medical appointment or procedure. Grr.

    Commenters complaints about the supermarket surveys made me list another good reason for shopping at Trader Joe's--they don't survey you! And the service is always great!

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    1. Yes, real people is the key, you are so wise!

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    2. Agree Debs, Traitor Joe's still has a small local store feel. In fact, they hire a lot of locals. An extremely popular 5th grade teacher who retired - all the kids love seeing him. And a soccer dad who all the parents know. A local artist ...

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  38. Surveys! Gah, I loathe them. Won't do them. I just say "No, thank you."

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  39. I don't think I've ever done the telephone surveys because by the time I finish, I've forgotten about the survey and just hang up. I don't know how to do QR codes and also get my mail through the mail slot and mail things in the box across the street so don't go to the post office.

    I have done e-mail surveys. It's usually if I have the time. Sometimes if they want answers that I don't want or can't give, I just close them out. I do find it annoying that I get card paper and ink from Staples often and I still get a survey each time. Nothing new to see here!

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