Wednesday, February 11, 2026

It's the Olympic Fashion Event!

JULIA SPENCER-FLEMING: Well, it's another Olympic year, which must mean one important thing. It's time for my critique of the various competitors' national uniforms! After all, who better to judge the clothing thrill of victory and agony of defeat than I, a sixty-something out of shape woman whose only regular exercise is walking the dogs (except not now, q.v. yesterday's post, RUN AWAY FROM THE COLD.)

I do have one genuine qualification, which is I live in part of the country which gets cold and snowy every year, and thus I have to dress accordingly, and I get to see lots of other miserable sinners fellow citizens likewise showing off their frigid fashion chops. Let's get right into it!

 

Mongolia 

These awesome cashmere garments, based on traditional  Mongolian dress robes, have been universally hailed as best in show. And yes, cashmere fans, you can pre-order various pieces of these looks! I'm trying to figure out if I'd be supporting local Mongolian cashmere manufacturing or just appropriating culture if I wore these around Portland.

 

 

Italy 

Unlike other commentors, I'm fine with dragging the host country's uniforms - just see what I had to say about the French in 2024. But it feels bad to diss designer Giorgio Armani, who is 1) a legend and 2) dead. But let's face it, the only word for this gear is boring. It's black, it's white, and I've seen more creative ski wear on the Loon Mountain bunny slope.

 

 

Norway 

Some fashion journalists find the these uniforms too traditional, and therefore dull, but I disagree. There's a classic winter sports look, and nobody does it better than the Norwegians, which isn't that surprising. Plus, did you know Dale of Norway isn't some California guy who founded a sweater company, which is what I always thought? No! Turns out Dale (two syllables) is a town in Vestland, and they still make their garments there! I don't know why NBC isn't talking about this.

 

 

Canada 

Oh, Canada. We love you so. And I know lululemon originated in Vancouver, but it's owned by an American private equity firm now (boo!) so why are you letting them dress you this way? The oversized-but-not-in-an-interesting-way parkas and the quilted pants I can live with, but the puffy maple leaf that looks like a body part I can't mention on this blog? Does the company have something on you? Blink twice if you need to be rescued.

 

 

 Brazil  

Now THIS is how you do winter avant-gard. Brazil has sent a record-breaking 14 athletes to Cortina, and they have come to slay. The down skirt and shorts, the cape-like coat and the slashed parka; it's both stunning and warm. Would I wear these? Would you? No. But I bet Youngest would totally rock this look. Speaking of which:

 

 The Netherlands 

Nederlanders, I'm so grateful for your embrace of my daughter, for the fine education she's getting in your country, and for your totally hot prime minister and his equally hot husband. But we need to talk about your orange obsession. I understand, the House of Orange and all that, but 1) nobody even knows what colors your flag has and 2) you look like walking hazard cones. On the other hand, you go well with your neighbor

 

Belgium 

Whose athletes are all dressed in safety yellow, presumably for working around the hazard cones.

 


France

I'm genuinely on the fence about the Gallic uniforms. On the one hand, kudos for finding a colorway that feels like winter, and not falling back on the national flag. If you check out their other uniforms, they've gone for a cool street wear-inspired vibe that I can absolutely see taking off when it hits stores. And the opening ceremony parkas are more of the same - but with a lot of pockets. A LOT of pockets. I keep thinking of the poor women competitors with snaps and logos positioned exactly over les poitrines. Well, French design isn't always practical.

 

 

Haiti

Haiti is another small country punching way above it's weight. It's sending two alpine skiiers to Cortina, but the real talk is about artist/designer Stella Jean's hand painted uniforms. She originally planned a portrait of Toussaint Louverture, but the Olympic committee found the image of someone who threw off slavery and freed his nation from colonization "too political." The Olympic committee evidently has never heard of the Streisand Effect, because the story behind the clothing is in every news article I could find.

 

 

Germany

As many of you know, I spent several years of my childhood Germany. My family enjoyed going on volksmarches, organized walking/gentle hiking through the countries beautiful but often damp forests. Which is why I instantly recognized the bucket hat and free-with-purchase Adidas ponchos worn by the Olympic team. The off-duty costume isn't any better; it's an Adidas hoodie that says "Germany" in what looks like the cheap-o lettering you get when you send your high school sweatshirts out to be personalized. Fortunately, Nike did a better job with the hockey jerseys, featuring the always-intimidating Bundeswappen (coat of arms.) 

 

Now it's your turn, dear readers. What are your winners and losers in the Olympic style event?

72 comments:

  1. I didn't love the Great Britain scarves that the athletes wore in the opening ceremony, but the Australian outfits with the names of all their athletes in the lining of their blazers was pretty spectacular . . . .

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    1. I did like the hand-knitted scarves the GB flag bearers wore, and wondered if they were knitted by Olympic diver Tom Daly - and they were!

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    2. In a moment of synchronicity, Lisa, this is the second time I've heard Tom Daly mentioned this week! I was admiring a blanket a woman was working on during a committee presentation at church, and she got the yarn from Tom Daly's store!

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    3. The hand-knitting for the scarves was wonderful; it’s just that they were just so big they felt a bit overwhelming . . . .

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  2. I obviously need to study up on this topic! The stories about the Olympic knitter and the blazer lining are fascinating and I want to know more. Thank you Reds and Readers for helping to fill me in. Looking forward to more tidbits here later.

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    1. We're always happy to educate as well as entertain, Brenda!

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  3. I got nothing except delight at your analysis and commentary, Julia! Brazil and Haiti definitely rocked those uniforms you showed.

    I haven't watched much and didn't pay attention to the luge or downhill skiers' outfits. One event I saw on the weekend was ice dancing, and there were some horrible costumes, but ice skaters don't wear uniforms, so that might not count.

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    1. Edith, I feel there are only three types of skating costumes: 1) Ooo, that's interesting 2) Nice, pretty and 3) What in heaven's name were they thinking?

      I can still remember watching the Olympics with my mom as a teen and her saying, "I can't believe her mother let her go out in public in that."

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  4. Great post!
    I would totally don Mongolian wear and meet you in Portland!
    (Not sure which Portland you mean, but I have cousins in both cities I can stay with.)

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    1. Julia lives in Maine.

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    2. I do, or, as we say, the ORIGINAL Portland. (Except it's not, of course, it's named after the Isle of Portland in Dorset.)

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  5. Hilarious commentary, Julia. I haven't seen anything of the Olympics so that was my first peek at the uniforms.

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    1. Thanks, Judy. They don't seem to be drawing the viewership you'd normally expect from the event, I wonder why?

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  6. So amusing, thanks for getting me caught up with the Olympic style show! I basically have paid very little attention to the Olympics. I do love the art on the Haitian outfit, and the story.

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  7. I'm for Teams Mongolia and Brazil. The outfit I would chose to wear: Norway. A major step up from my LL Bean sweaters.

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    1. And so long lasting, Margaret! I have a Dale of Norway sweater that my father bought in somewhere around 1958. It's design is a bit of-its-time, but it's still in excellent shape!

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  8. I loved your post!
    I offered a running critique during the opening ceremonies to my husband who was playing games on his IPad and was totally uninterested. I thought the Netherlands crew looked like they were Auburn University fans! But if you’re not around the SEC, that might not mean anything to you! From Mignonne in Arkansas

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    1. Mignonne, I'm a huge Crimson Tide fan and I know just what you mean. Either Auburn, or Tennessee...

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  9. Olympic clothes as reviewed by a 77-year-old Fashionista (still wearing my Vancouver 2010 sweatshirt – it may be in tatters.)
    Mongolia – stunning. Unwearable but stunning.
    US – I quite like these dress ones – have not seen what they wear in competition. Polished.
    Great Britain – their stylish but so wintery sweaters looked comfortable and yet said British.
    As for Canada – such an embarrassment from the last summer and this winter Olympic. Since when is the major colour associated with us black? Style – none. I will admit that I am old and do not wear Lululemon, but really? Just ugly. I remember when Canada was envied for our clothing – a la Roots. There was a time when every Canadian wore or wanted to wear the red mittens worn by the athletes.

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    1. Margo: spot-on commentary about our Canadian gear. Where, indeed, have the days of those hot-commodity Roots-red mittens gone?

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    2. Margo, your comment sent me looking for photos of the 2010 uniforms when the games were held in Vancouver. Wonderful, classic gear, done by Hudson Bay, in a colourway referencing the iconic RCMP uniforms.

      It was a sad day for design when the Hudson bay Company folded.

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    3. Margo - I liked the US outfits more than I usually do. They were not as obnoxious as past ones.

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    4. I love that the faux Sochi Canadian Olympic jacket from Heated Rivalry is so much more beloved than the current Olympic gear.

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  10. I never realized that both Spongebob and the Minions came from the Netherlands.

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    1. Jerry, if Youngest winds up staying there, I'm going to be dealing with eyeball-searing orange for the rest of my life...

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  11. Snort. Thanks for the guffaws this morning, Julia. Spot on.

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  12. Oh Julia, what a delicious post! I love cashmere so I’m with Team Mongolia. And wish I had the chutzpah to wear a Brazilian outfit.

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    1. Suzette, by oldest actually had a quilted, down-filled skirt, and it was the warmest and most comfy thing you could imagine. Unfortunately, a "friend" made off with it, and it was too expensive to replace. Maybe they'll catch on after the Olympics!

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    2. Julia, I have a number of friends who quilt, maybe I could buy the material I want, they could quilt and I could make my skirt, maybe a matching jacket …. (as if!). Suzette

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  13. Great analysis. I didn't see the ceremonies, so I can't comment. But I would totally wear the Mongolian cashmere!

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    1. Right? You should go to their website - most of it is in Mongolian but the pictures of their garments are luscious!

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  14. Canadian here: Yes, please. Rescue us from Lululemon. Yikes and Yuck were my comments when our look was revealed for this year's Games...

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    1. You would think nothing could be worse than the 2024 summer Olympic outfits, Amanda, and you would be sadly wrong.

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  15. I love this, Julia. The Gallic uniforms make them look like astronauts, IMHO. This is the only Olympic fashion recap I've seen because...deadline. So thank you for getting me up to speed.

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    1. Since I only report on the REALLY important stuff, Jenn, you need no other Olympics coverage.

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  16. I didn't see the parade of nations, so thanks for this.

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  17. LOVE this. Yes, Jenn, so agree, I was just thinking astronauts! Or the MIchelin man. Bur wow, I do love the Brazilian slashed parka. And the Mongolian hats. SO funny--if I wore one of those Mongolian hats, I would just look like I was trying to be a pencil. (And I kinda liked the maple leaf. ) You are the best fashion commentator, Julia! (My favorite part was the instant after the Dutch speed skater won, she instantly yanked off her aerodynamic hood and unloosed her fabulous blond Breck girl hair.)

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    1. The Dutch are a RIDICULOUSLY attractive people, Hank. Youngest will send me selfies as she's out and about in interesting places and everyone in the background looks like a model.

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  18. Julia, what a great and hilarious post to wake up to!

    I love the Norwegian sweaters. And speaking of Norway, so far they have 12 medals - 6 of which are gold. There is a reason they dominate the winter sports. My daughter and her family lived in Bergen, Norway for a year. My 4 year old grandson went to an outdoor pre-school - where the kids' P.E. consisted of 5 mile hikes, rock climbing (as in climbing up real mtns), etc. On the weekend the neighbors talked about the "fun" family hikes they had planned. Like climbing all 7 of the mtns than circled Bergen - even the 2 and 3 year olds were thrilled.

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    1. Anon, every once in a while I learn something about the caring, progressive Scandinavian countries that reminds me THEY WERE TERRIFYING VIKINGS. Three year olds excited to climb mountains definitely falls into this category.

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  19. JULIA: I love the photos from the Opening Ceremony. My favorite photo is of the delegation from Norway. Brings back memories of our visit to Norway and getting similar sweaters. I also saw the photos of the winners from different countries on social media. I love the Swedish skiers' clothes - Frida ? was one of the winners. Another winner was a speed skater from Italy. Turns out she is a great niece of the Italian actress Gina Lollobrigida

    In Maine during the winter, do you put on cross country skis to get from place to place?

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    1. Not to get from place to place, Diana, but it's a very popular sport here. Lots of golf courses become X-country ski places as soon as the snow falls.

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    2. Diana - I grew up at the southern tip of Lake Michigan and did cross country ski to my friends’ houses in the winter. If there wasn’t much snow the bumpy corn fields were a challenge!

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    3. Wow! Sounds very challenging yet fun to visit friends by cross country skiing, Lisa!

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    4. Julia, I can imagine golf courses becoming cross county skiing places.

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  20. This is enough to make me want to become Norwegian! So much fun! Thanks, Julia!! (And isn't the skating magnificent?!?)

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  21. Why oh why was the opening ceremony two hours too long. I wanted to see athletes not people in weird costumes creeping about the stage ! Luckily I watched in real time or I’d have been asleep before the cauldron was lit

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    1. Rhys, I still think the London Olympics in 2012 was the peak opening ceremony. Once you've portrayed the industrial revolution and had the Queen paraglide into the stadium, what more is there?

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    2. My favorite was the 2012 Olympics too. And I loved the Gemma and Duncan mystery with the 2012 London Olympics in the background.

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  22. I agree with everyone about Brazil - they epitomize '"cool." I'm surprised no one has mentioned the Czech Republic (or did I miss it?) - crazy, but I kinda loved it!

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    1. Robin, I read the Czech uniform's design was inspired by Vojtěch Preissig, a famous graphic designer in the early years of the 20th century. When you see them in a mass, walking in the opening ceremony, it looks like a bad acid trip, but in photos of individual athletes, you can see how striking the clothes are.

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  23. Julia, I love this so much! I recorded the opening ceremony but haven't found time to watch it. Now I have to do the costume review!! And I think I'd like one of those Norweigan sweaters, please.

    Haliie, I stayed up wayyyyyyy too late to watch the end of the men's short program last night. So much fabulous skating! And Ilya Malinin is truly amazing!

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    1. Debs, you can buy Dale of Norway sweaters based on multiple designs they've done for this and other Olympics - they've been Norway's official winter outfitter for 70 years!

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  24. The Italians and the Germans were in the grin and bear it mode. Our poor neighbors to the north looked sad/mad. For a moment I thought the Belgians had joined the Savannah Bananas, but alas, no. Now I need to go look up a hot prime minister.

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    1. Pat, they do Instagram reels and Tik Tok. Someone needs to do a Heated Rivalry series based on them!

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  25. I used to be a faithful Olympics watcher from the opening ceremonies straight through to the closing ones.
    I even watched a lot of the competitions that I didn’t have much interest in, but it was the olympics and I thought there were areas and countries I could learn more about.
    One of the annoying aspects of the coverage is that unless it is a major sport or the US has somebody competing, we don’t have an opportunity to watch many of the events and you very seldom see anyone in a medal awards ceremony unless there is an American involved.
    I didn’t see the ceremonies this year.. In the past it was one of the highlights to watch the athletes coming in, especially those from countries which may have had only one or two competitors but they were always smiling and proud to hold their flag to represent their country.
    There was almost always a fascinating story of what these athletes had to go through to achieve the level they needed to reach to be eligible to compete.
    Julia, your critique was particularly enjoyable, too bad you weren’t offered an opportunity to be there in person to provide a running commentary for the whole parade of nations, some of which we never see because the commercials are more important.
    Perhaps you will have a new career on the fashion runways.

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    1. Anon, I am ready to serve if called (and if my transportation is paid for!)

      If you have a subscription to Peacock, it totally changes the viewing experience. They show ALL the events, often with non-US commentors, and they never do that thing NBC does where it decides one or two competitors are the Big Story and everyone else gets short shrift. I can highly recommend it, even if you cancel the subscription after a month!

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    2. Yes, that's what we are doing, Julia.

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  26. I chortled at your commentary, Julia--thank you. I agree with you about many uniform pros and cons, but I confess to liking the German ponchos. And I admire the Swiss team's red-on-top, white-on-bottom jackets with the squiggles. Of course, when it comes to Switzerland, I'm biased!

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    1. As well you should be, Kim. I thought the Swiss opening ceremony uniforms were fun, although I'm not wild about the ski unitards, which look like someone spilled red on white and then tried to wipe it off.

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  27. Fun commentary. Now I want to critique some of those crazy ice dance outfits. I must be missing something because Ilia's garb didn't sing to me. Nor did some of the others. Good thing they are judged on their talent and not their fashion sense. Although there was that ice dance with the matador cape that I thought kept getting in the way of the moves--but maybe it was intended. the US curling outfits are cute.

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  28. All of the fluorescent gear the alpine skiers are wearing reminds me of my own skiing days (80s and early 90s).

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  29. I'd say you are spot on in your assessments!

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  30. First, you really should consider sending this article on the uniforms/clothing of the different countries to whoever picks color commentators for Olympic opening ceremonies. Your gift at it would surely be recognized, Julia.

    Now, let me thank you for the giant rabbit hole you've sent me down. Since I missed the opening ceremonies, I Googled "2026 Winter Olympic Opening Ceremony Outfits" and arrived at a site showing them https://www.buzzfeed.com/mychalthompson/2026-winter-olympics-opening-ceremony-outfits I was stopped by the second entry, the country of Andorra, because their jackets had a zebra-like pattern on them. Never having heard of Andorra, I had to look it up to ascertain why the zebra look. I found out that Andorra is is a landlocked country on the Iberian Peninsula, in the eastern Pyrenees in southwestern Europe, bordered by France to the north and Spain to the south. Believed to have been created by Charlemagne, it is the sixth-smallest state in Europe, with an area of 468 square kilometres (181 sq mi) and a population of approximately 87,486. THERE is not a zebra in sight anywhere in this country, not even in a zoo. So, I already have my most inappropriate, most deceiving country uniform picked out.

    Team Brazil had an interesting "biker" look, with their black leather outfits. Team Columbia gave it a good try of creating colorful coats, but they could have been more stylish. Team Czech Republic gets credit for achieving a Picasso painting with their outfits. Come on, Team Denmark, tan coats and black pants. Even I could wear something better. Team France, aren't there famous fashion shows in your country you could have stolen from? And, Julia, you nailed it on Germany, rain ponchos. Don't they have festive village or town celebrations in Germany? Or does it just rain there a lot? Team Great Britain seemed to give it a try for a traditional British look. Maybe if they were all holding a figgy pudding, it would have worked. Team Hungary wasn't at all showy, but their coats were nicely tailored and gave a polished appearance. Oh, Team Ireland, the opportunities were endless for a nifty uniform, but you grabbed your green jackets off the hook by your doors and threw them on over what I'm sure was a lovely cream-colored wool sweater, but the unzipped jacket appearance was slovenly. Julia, you were right on target about Team Italy, so boring and looked like any ski outfit you could buy in a department store, maybe Target. Team Japan, a country with such beautiful color patterns, why did you let a person who hated beauty choose your outfit? Team Latvia, you get high marks on choosing something that seemed to speak of tradition and was neatly presented. Team Mongolia, again you get points for a historical, traditional representation. Team New Zealand, you all disappeared into a black blob. Team Nigeria, only two of you, but I thought you brought your country's look to the games in a lovely fashion. Team Sweden, not awful, but a couple of St. Bernards wouldn't have hurt the look. Oops, I take that back. Team Switzerland desperately needed the St. Bernards. Team Trinidad and Tobago, you are better than this, I know you are. Team Ukraine, I liked the neatly put together colors. Team USA, really? Team Uzbekistan, very neat looking.

    Now, just one more comment about the elephant in the room. I found the floating silver wrapped announcers of the country to be quite strange and maybe borrowed from another planet.



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    1. Kathy, I have been trying all day to remember what those silver things reminded me of:

      Walking Hershey's Kisses.

      Mwah!

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  31. One of the perks of being retired is that I was able to watch the opening ceremonies from start to finish. I enjoyed all the different outfits! Some of them were definitely “different”. I did think medals should have been awarded for “most unique”, “most traditional”, etc.

    DebRo

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