Katherine Neville interviews M.J. Rose

JULIA SPENCER-FLEMING: Usually, when we have an interview here on Jungle Red Writers, one of the Reds asks the questions. But when you have someone of the stature of Katherine Neville--we'll happily step aside. Katherine is the New York Times bestselling author of The Eight, one of the most well-loved and influential thrillers of the past thirty years. International bestseller M.J. Rose mixes genres the way a master perfumier mixes scent: contemporary thriller, historical fiction, romance, mystery, erotica; all combined in her intricately plotted novels. We hope you enjoy their discussion on writing, strong women, and The Book of Lost Fragrances.

Katherine Neville: I have to confess that part of why I was so drawn to THE BOOK OF LOST FRAGRANCES is that you and I share a fascination with telling stories that interweave multiple themes--romance, history, science, esoteric, mystery, etc. What do you feel is the challenge and great payoff of stepping off the edge like that?

M.J. Rose: I think it’s the ultimate challenge of any book, really-- to make every one of those themes and elements you describe strike notes that feel true and surprising and human. But I guess the added challenge—and also the reward, if you’ve done it right—of ‘stepping off the edge’ with all those pieces in play is the hope that the notes work together to form a rich and resonant and emotionally satisfying chord by the time the book’s done. Even though this is a suspsense novel, a lot of my friends have told me that the ending of BOOK OF LOST FRAGRANCES made them cry—to me that’s the ultimate compliment!

Katherine Neville: It's often said that our sense of smell is our earliest memory. The earliest smell I could recall was ice on the branch of a tree, which may explain why I’ve always been captivated by stories like Hans Christian Anderson's Snow Queen and the snow scenes and music in Tchaikovsky's Nutcracker Suite.

Tell me about your own earliest recollections of scent, and how perhaps they motivated you to write THE BOOK OF LOST FRAGRANCES?

M.J. Rose: My mother wore only one perfume her whole life, Shalimar. And that fragrance, and the way it embodied my mother, figures in so many of my earliest memories. I was a very shy child, and when I first started school I always had a hard time when she got ready to leave. We had a routine. I’d cry. She’d take a handkerchief out of her pocketbook and give it to me to dry my tears. And then she’d go. But I’d still have that fragrant handkerchief. And I could still smell her. I suppose it felt that, as long as I had something that smelled of her, she was never too far away, and would always come back.

Despite the fact that my books are labled suspense, at heart I think I’m a very emotional writer. I think there’s magic in how something as simple as my mother’s perfume on a white linen cloth could give me so much comfort. I believe you find a character’s heart when you discover what sight or sound or smell or taste moves them, or frightens them or makes them feel safe in the dark.

Katherine Neville: You and I both write what might be called Quest novels: the quest being the earliest tradition of literature. But in our books, instead of Parsifal questing after the Holy Grail or Jason seeking the Golden Fleece, or even Indiana Jones looking for the Lost Ark - we have female protagonists who are hunting for a mysterious object of universal power.

What do you feel are the drawbacks, the difficulties, or ultimately the advantages, of having a female protagonist in what was traditionally, until very recently, a "male genre?"

M.J. Rose: I’m not sure it ever occurred to me that I was challenging the status quo, to be honest! For instance, in this book, it seemed totally natural that Jac L’Etoile would take up the search for a 2000 year old fragrance and have as great a chance of finding her holy grail as her brother or any man would.

From first to twelfth grade I went to an all girl’s school. When there are no boys around it’s very liberating. It’s never about “only boys should do this” or “only girls should do this.” Instead it’s just, what are you interested in, what do you care about? So when I started writing I never questioned the role I was assigning to my female protagonist--I wish I could say I was taking a stand, but really it just felt very natural to me.

Katherine Neville: On a more personal level, PERFUME: I cannot wear it because it "pops" on me about 3:00 in the afternoon However, I collect it because I love the aromas, and I have my favorites that I love to smell, for various reasons. I have a collection, each reminds me of different phases of my life…

What are your favorites? Do you wear them or keep them to relish privately? How does your relationship with these scents connect with Jac, the protagonist in the new book, and the way her 'destiny' plays itself out in the course of the story?

M.J. Rose: Many of my favorites are vintage scents that are no longer available but of those that are, I’m partial to Vol de Nuit by Guerlain, Citrine by Olivier Durbano, Coromandel by Chanel, Musc Ravageur by Frederic Malle… But the one that’s become the most special for me is Âmes Soeurs, the soul mates. It was created by the amazing Frederick Bouchardy of Joya Studios and was actually inspired by this novel!

Jac wouldn’t exist if not for my love of scent, and (to go back to that idea of “quest” you mentioned earlier) a search I started about ten years ago to find my own “signature scent.” This led me deep into the fascinating world of fragrances, how they’re created, and I became obsessed with the idea of a woman so attuned to scent that she could be haunted by it.

Katherine Neville is the author of The Eight, The Magic Circle (a USA Today bestseller), and A Calculated Risk (a New York Times Notable Book). The Eight has been translated into more than thirty languages. In a national poll in Spain by the noted journal El País, The Eight was voted one of the top ten books of all time. Neville lives in Virginia and Washington, D.C.

M.J. Rose, is the international bestselling author of a dozen novels including The Reincarnationist, The Memorist and The Hypnotist. The Fox TV show Past Life, which premiered Feb 9th, was based on her Reincarnationist series.

Rose is also the co-author with with Doug Clegg of Buzz Your Book. She is a founding member of International Thriller Writers and the founder of the first marketing company for authors: AuthorBuzz.com. She runs the popular blog; Buzz, Balls & Hype.

MJ ROSE with marketing tips for writers

M.J. Rose is the international best selling author of eleven novels and two non-fiction books on marketing. The television series PAST LIFE, was based on Rose's novels in the Renincarnationist series. She is one of the founding board members of International Thriller Writers and runs the blog- Buzz, Balls & Hype.

She also founded and still runs the first marketing company for authors - AuthorBuzz.com, where she works with debuts and bestselling authors. She is also the co-founder of BookTrib.com and Peroozal.com.

JAN BROGAN: How did you as an author wind up starting AuthorBuzz?

M.J.: I left advertising to write fiction. Only to find out that to stay alive as an author I had to get back into the ad business. I got into publishing just when it was becoming evident that authors who are marketing partners with their publishers have a better chance of a happy, healthy career.

As one friend said, it's like I finally became a Russian Princess on the eve of the revolution and I think it’s an apt description.

But most authors not only don’t want to do any marketing (and why should we – we’re writers), but they also haven’t had any experience as marketers.

To that end I started AuthorBuzz - offering services that are the culmination of a 15-year career in advertising and a multi-book career as a novelist.

What I learned from marketing my own books, I now help authors and publishers do for theirs.

JAN: How do you juggle writing, marketing and running your own company.

M.J.: I cloned myself – haven’t you? No? Right, not me either. I split my day and am really disciplined about it – plus AuthorBuzz has a staff. Running the company is the morning, writing is the afternoon and sometimes night. The part I have the hardest with is marketing that AuthorBuzz can’t do for me either – social networking. It’s a huge time suck. See next question.

JAN: I for one, am relieved to hear someone who is an expert in marketing say that! I always wonder why I am wasting my time. How important do you think social media really is? How important is it for authors to promote their work on Facebook and Twitter?

M.J.: I think that’s hardest thing for all authors to figure out - it is for me - is social media really working? Is tweeting when your book is out a solution or a drop in a vast ocean?

I don’t have any answers but I’m thinking about it a lot and writing about it as much as I can. (http://mjroseblog.typepad.com/buzz_balls_hype/2011/04/the-writer-as-willy- -been-told-tweet-facebook-myspace-blog-use-all-the-free-tools-and-use-th.html)

Recently I found this article (http://www.allfacebook.com/7-biggest-fan-page-marketing-mistakes-2011-05) that’s going to shake up a lot of authors who think they’ve solved their problems with a fan page at Facebook and maybe a little Twittering on the side.

It’s critical because it explains what happens at Facebook. And how it really isn’t the be all end all marketing solution we all hope it is.

Basically it explains how few of your fans are getting your messages and all your Facebook efforts may not really be getting you what you think.

JAN: What advice can your offer authors on how to best use their time?

M.J.: Do what you feel comfortable doing. Find your own way. But if you want to press me into answering…

I think the two most important things authors can be doing are the two most old fashioned. One writing, one marketing.

1. Write the best book we can. Because that’s what makes people tell other people about a book. That it was amazing. That it was a wow – in whatever genre it happened to be. That you can’t stop thinking about it after you turn the last page.

2. Have a newsletter list and sign up fans. Ultimately the single most critical thing you can have - bar none - is the email addresses of your readers. Nothing matters more - not even 1 million Facebook fans. Email addresses is why Amazon is the most powerful force in the publishing biz right now – they know who buys what books. When you buy ads on websites- say a highly powerful one – like Martha Stewart’s – the cost per thousand impressions is about $37 but if you wanted an email in her newsletter it would go up to $100 per thousand.

JAN: Although, I'm the worst at collecting email addresses, this sounds like incredibly sound advice. One important thing to focus on. Tell us about your new novel, and about your research into the perfume industry.

M.J.: My next novel – The Book of Lost Fragrances - comes out in March. That novel the two after that feature a woman named Jac L’Etoile whose family has owned a fine French perfume house since 1770.

And I’ve become obsessed with fragrance. In the last two years I’ve met with over a dozen perfumers gotten thousands of samples and bought hundreds of bottles.

As well I’ve fallen in love with collecting vintage perfumes. Not a good idea if you have limited funds. Every day EBay tempts me with glorious fragrances can be exorbitantly priced. Most recently I lusted after a $900 bottle of Djedi by Guerlain with one inch of juice left.

There is nothing like those scents created before the 1990s before certain ingredients started to be identified as allergens or outlawed by governments for environmental reasons.

Now if there was only a fragrance that when readers smelled it – it made them run to a bookstore and buy our books….

JAN: Learn more about MJ at: www.mjrose.com and please, ask M.J. your own questions about marketing and social media.