Showing posts with label Michael Palmer. Show all posts
Showing posts with label Michael Palmer. Show all posts

Friday, March 19, 2010

On a librarian's discerning taste...

Today Jungle Red welcomes SALLY BISSELL an extraordinary Florida librarian who's been blogging since 2007 as SALLYB at Read Around the World. Every week she writes about the books she's reading. Her taste is wonderfully eclectic. Over the last few weeks she's dissected Colm Toibin's BROOKLYN, Michael Connelly's NINE DRAGONS, and Chris Cleeve's LITTLE BEE. She runs a book discussion group, and her online reviews are both insightful and personal.

HALLIE: Sally, how many books do you read and write about each month, and how do you pick them?


SALLY:
Well, not nearly enough! The great thing is that I “read” in many different formats so that I’m able to have a book on my mp3 for exercising, a book in my car to keep road rage to a minimum, a book at my desk for lunch break and a book by the bed in case I can keep my eyes open long enough to get a few chapters in. I also get a book each month to review for Library Journal and I even have a Sony e-book reader for travel. I’d estimate that I read maybe 7 or 8 books a month. True confessions – I don’t always finish everything I start.

I read many professional review journals and subscribe to tons of book blogs, like your fabulous one, so picking books is easy. My “to read” list is huge and I keep buying used paperbacks to save for the day when I retire and can read that much more. Generally, I tend toward literary fiction, police procedurals, biography and some politics so that I can keep up with what my customers might be interested in.

HALLIE: What book has kicked up the most controversy in your discussion group(s)?

SALLY:
Oh, wow, well, lots of them because I choose the book for that specific purpose. I’d have to say that Don DeLillo’s FALLING MAN, an examination of the effects of the attack on the World Trade Center on a small group of New York families, was a great way to begin our book discussion season last year. There were no wishy-washy responses to that novel!

It drew people I’d never seen there before, even a woman who had been living in New York during the tragedy, who shared her feelings openly and honestly. It never ceases to amaze me how willing people are to open up in a group of strangers. This is the beauty of literature, isn’t it, that we find a common ground on which to meet?


HALLIE: I agree completely. ! know you've discussed crime novels with lots of groups. If it's possible to generalize, what do you think today's readers particular like?

SALLY: Crime novels seem to be more popular than ever. I suspect, but who can really know this for sure, that the joy of a crime novel is that one is on the outside looking in and can say, “oh, this could never happen to me,” even though there’s a little frisson of suspicion that, in fact, it could.

Cyber-crime, identity theft, anything “ripped from the headlines,” as they say, is always good and then there’s the whole medical examiner genre kicked off by Patricia Cornwell, then Kathy Reichs, and echoed by CSI on TV, which is still very hot. I’ve noticed an uptick in books about terrorism and spies as well.


My personal guilty secret is medical thrillers. Michael Palmer scares me half to death!

HALLIE: What really turns them off?

SALLY: For my crew it’s definitely anything involving violence against children.

HALLIE: For you personally, when a suspense/mystery novel disappoint, is there anything in particular that tends to go wrong?

SALLY: I’d have to say that the motivation of the character is a big issue for me. It has to be believable when a person plots to take the life of another, especially a family member. Yet I completely understand random murder or murder in the throes of passion.

HALLIE: Here's a loaded question: what do you see as the main differences between murder mysteries and suspense on the one hand and literary fiction on the other?

SALLY:Ha, ha, watch me dodge this one! I think that murder and suspense novels and literary fiction have more in common than people may realize. Whenever we read, and we will always need stories in our lives, we are interacting with and recognizing a piece of ourselves in the characters on the page. Sometimes what we see isn’t flattering but it makes us think about what motivates people to act the way they do and, perhaps, to have more empathy for others.

There are novelists who some might consider crime writers yet who I think are very literary writers as well. George Pelecanos comes to mind right away, so does Dennis Lehane and Richard Price. That’s why I prefer not to box in an author to a certain genre and I try to get my customers to branch out a little bit as well
.

HALLIE: Do you get involved in your library's buying decisions - and if you do, what makes a difference in whether a book gets on the BUY list or not (aside from budget).

SALLY:
Yes, I am involved in what we buy and I love it. We have a relatively large library system with 12 branches so there’s been a big push on streamlining the ordering system. At a central location certain books are put on the purchase list each month based upon reviews in major publications, this list might be up to 100 titles a month. Then the list is sent to each branch where a librarian there chooses which titles he or she may want based upon a knowledge of the demographics and reading habits within that branch library’s area.

If the book is by an author I’m unfamiliar with I will check our database for past popularity, the number of times an author has been checked out.

We also have checks and balances to go along with this process. We periodically run reports that tell us how many customers are waiting for a particular title. For each 6 customers waiting we immediately lease another copy of the book. Leasing allows us to keep our readers happy while a certain book is hot and then, when the title cools off, we return leased books for credit toward future leases. I think this is common in libraries around the country.If a title falls through the cracks we are confident that our customers will let us know and we respond quickly.


HALLIE: Thanks Sally! Questions or comments for Sally? She'll be around today to respond.

Friday, February 12, 2010

A Night to Remember!


Psst. What are you doing next Tuesday?

How'd you like to hang out with Lee Child?



Maybe swap stories wth Tess Gerritsen?

Have a beer with Joe Finder and William Martin?

Get Lisa Gardner to make you a character in her next book?

Get some writing tips from Gary Braver?

(And be one of the first to get me to sign my new DRIVE TIME?)

Well, sure, Hank, I hear you saying. That would be fantastic! But how do I get to do one of those?
Listen. To. This. You can do all of them.

And much, much more.

You can win Red Sox paraphernalia

Enjoy the best in blues and rock n' roll

Sample the best desserts in Boston
And support a wonderful cause at the same time.

What's more, the brains behind the whole glorious event belong to the force of nature and best-selling author you know as Michael Palmer.

Well, here. Let him tell you about it.

Michael Palmer here.

I’m pleased to announce that my fifteenth medical thriller, The Last Surgeon, is ready for its publish date this coming Tuesday, February 16th, 2010.

HANK: Well, congratulations! Most of us just have lovely launch parties at bookstores. But you are going all out!

MICHAEL: Definitely. To celebrate the book’s launch, we’re having the Home Base Books & Bands Event, a Post Traumatic Stress Disorder (PTSD) Fundraiser at the Paradise Rock Club. The Home Base Project is an effort of the Red Sox Foundation and Mass General Hospital to support the thousands and thousands of vets and active servicemen suffering from PTSD. And everyone is invited!
HANK: What a terrific idea. So it's your launch day..and you're making it into a real extravaganza! All your pals will be there, which is pretty amazing. And it's a wonderful and important cause. When?

MICHAEL: It's also on February 16th, starting with a VIP reception at 6pm and then...well, check this site for all the particulars. It's really going to be fun, with famous authors, great bands, lots of books to have personalized, contests, drawings for Red Sox Gear and tickets, and the best desserts in Boston... You can even bid to have your name be a character in a bestselling novel by authors including Lee Child, Tess Gerritsen, Joseph Finder, Lisa Gardner, William Martin, Gary Braver, the wonderful Hank Phillippi Ryan, and me.

HANK: Aw, thanks. But why the PTSD fundraiser? What's the story behind it?

MICHAEL: Two years ago, I met a Marine veteran with Post Traumatic Stress Disorder on a brief flight from Boston to D.C. Although we did not stay in touch, I was very moved by our conversation, and not long after returning home I began thinking about weaving a story around this sad, frightening condition.

The result is The Last Surgeon—a terrifying tale of Army trauma surgeon Captain Nick Garrity, working on a mobile medical van caring for vets and the homeless in D.C. while he tries to conquer the fallout from the suicide bomber who killed everyone in Nick’s field hospital in Afghanistan except Nick and his best friend, Umberto. When Umberto, whose PTSD is even more virulent than Nick’s, disappears, Nick is brought into the crosshairs of brilliant psychopath Franz Koller, the remorseless master of the non kill—murder that does not look like murder.

I’m really excited for the book (I'm sure it's my best one yet)
HANK: :-)
MICHAEL: and the fundraiser event at the Paradise Rock Club. I encourage Boston folks to get tickets and attend the event and everyone else to check out The Last Surgeon, to be officially released on February 16th, 2010. And one more great thing--we'll be auctioning off character names! So you could be in my next book. Or Lee's. Or Lisa's. Or William Martin's. (Or Hank's!)
HANK: So here's the scoop. Click on the party website for all the details, and you can also
find out more by visiting Michael's website, which is a fun place to go no matter what the occasion. Will we see you at the party?
Questions? Who knows who will be here to answer them...watch this space for a special guest!
And we're giving two free tickets to the bash--courtesy of Jungle Red!--to a lucky commenter.
So just say--hi. Or hurray. Or just tell Michael you think he's a good guy.
MICHAEL: Thanks all for your time, and thank you Hank, for letting me contribute to your blog.
HANK: Hey! You're always welcome at Jungle Red. And see you Tuesday!

Wednesday, August 26, 2009

Ever wonder how a publicist thinks?

Megan Kelley Hall, her sister, Jocelyn Kelley and their mother, Gloria Kelley, started Kelley & Hall. (Now, imagine a photo of Megan here. Because blogger won't let me post it. Grr.)Megan says it’s because Maeve had been working in publishing and became aware of the number of books that were garnering virtually no attention in the media.

Hmmm.

Anyway, the company—went through the roof. In a good way. They handled the campaigns for the self-published first novel of Brunonia Barry (The Lace Reader). (And you know how much THAT sold for!) Also self-published author Lisa Genova’s Still Alice, as well as New York Times best-selling authors Jacquelyn Mitchard (Deep End of the Ocean), Michael Palmer (The First Patient and Extreme Measures), Brenda Janowitz and Susan Mallery. And that’s just a few. K & H are soon starting author seminars.

But guess where you’ll get the scoop first? Here on Jungle Red.

Megan—tell us everything.

MEGAN: Well, not everything. But here are a few tips we think work.

When I write a book, I consciously tie in a journalistic hook to the story. It doesn’t have to be the main theme of the book but one that will be newsworthy and universally intriguing. As a publicist, I know that it’s much easier to get press if there is something newsworthy – a news angle – about your novel.

For example, THE LOST SISTER and SISTERS OF MISERY are about mean girls, bullying and hazing.

HANK: Wait, sorry, pause. Megan is the also the author of two young adult suspense novels, Sisters of Misery and The Lost Sister. Her work has been described as "chilling," "shivery" and "gothic," "nail-biting thrillers." (Just like book promotion.)

(Of course, imagine book covers here. But blogger won't let me post them. Grr.)

Okay, Megan. Back to you.

MEGAN: Through research, I found that almost 6,000,000 kids, nearly 30% of all children, are either bullied or are doing the bullying in this country. The American Academy of Pediatrics is stepping in with recommendations. There are several current news stories about the subject: the alleged hazing at Miss Porter’s, cyberbullying and a recent study out of the University of Maine saying 50% of college students admit to enduring some form of hazing in high school.

I would then take this news angle and approach editors with this “hook.” It may not lead to story, but it will certainly garner attention and make an editor pick up my book.


HANK: How about balancing writing and promoting? The muse versus the marketplace?


MEGAN: There is a great debate regarding the artistic process of writing and the business end. You don’t want to think about the business side when you are creating your art, but you can bet that the minute the time comes to start promoting your work, you are going to be sifting through your manuscript looking for angles and hooks that will get readers to pounce.


When we worked with Michael Palmer on The Second Opinion, he already had a strong fan base but was working on widening his readership. His latest novel dealt with a doctor and her brother who both live with Asperger’s Syndrome, a form of autism. Leading up to the release of The Second Opinion, John Travolta’s son tragically died and the questions surrounding his death were whether or not he had not been treated correctly for autism. This question is at the center of The Second Opinion and one that Palmer, a doctor himself, researched thoroughly.



We pitched his expertise to various news outlets and secured him an interview in the Metro papers nationwide. Millions of readers were able to learn about Michael Palmer. It is this tactic of reaching out to new audiences that can help build your fan base and give you a wider reaching audience.


HANK: How about trends. Follow—or run away?


MEGAN: My debut YA novel, Sisters of Misery (Kensington, July 2008), explores the disappearance of a young girl in Hawthorne, a small New England town just a stone’s throw from Salem, Massachusetts. At the same time, there were a number of other books being released that were highlighting witchcraft, the town of Salem and New England history. By focusing on this “trend” (remember trends come in threes or more) Kelley & Hall was able to secure coverage in Publisher’s Weekly, features in USA Today and Boston magazine, as well as wide-reaching national reviews.


Writers often fear that books with similar themes or subjects will be released at the same time as theirs, instead of fearing it, Kelley & Hall says: embrace it! We suggest authors pay attention to trends in publishing and stay on top of what is coming out or has been purchased by editors. Visiting sites like Publishers Marketplace and Media Bistro are great ways to stay in the “know.”


HANK: SO what's next for you all?



MEGAN: Kelley & Hall will be bringing our book marketing advice to writers in upcoming seminars! Just a few of the topics--
· How to be pleasantly persistent.
· Finding the news peg in your own back story
· How to deal with the shrinking book coverage in the media and where to turn to help increase your visibility.
· The power of the blog and social networking.


HANK: Thanks, Megan. Questions, anyone? Wait. I have one. What do you mean, trends come in threes?