SECRETS OF THE HARWOOD METHOD

“JACK WAKES UP rocks! It’s a fast, smooth ride on a highway not found on any map!”
Michael Connelly

You should have heard Seth Harwood at Newtonville Books (my local bookstore) when he started reading out loud from JACK WAKES UP. The roomful of people was silent. Listening. Riveted. It was so--cinematic--it was like watching a film.

Turns out, Seth is all about how his books sound. Out loud. And is making a national name for himself not only for his incredibly well-received first novel, JACK WAKES UP, but for his innovative and wildly successful methods of promotion.

Here's the scoop.

HANK: So, Seth. Most people write a book on paper or type it on a computer. Then they SELL it. That's not exactly how you decided the world should work. What's the Harwood method?

SETH: Well, the Harwood method is basically that when things aren't working you have to innovate and try different things. I wasn't getting the responses from agents that I wanted (How about at least a simple "No"? In some cases I couldn't even get that.) so I had to find another way of working the publishing game.

I wanted to put my novel on the internet and didn't know how, or if people would read it, but I'd always listened to books on CD in the car, so when I found authors who were reading books and distributing them as free audio podcasts--and that thousands were listening!--I bought a mic and jumped in!

By working with those authors, I saw how they did it, had a chance to promote to their existing audience, and got folks hooked on my book. I was up over 1,000 downloads of my chapters a week before I was half-way through the first ten episodes of JACK WAKES UP. Eventually I used that audience to storm Amazon.com with a small publisher, hit #1 in crime/mystery, and convinced New York that I could sell books!

What it comes down to is the selling method: I wasn't getting anything from stuffing envelopes with agent submissions, so I had to find something else to do with my work. I knew my novel was done and wanted to keep writing new material, not caught in an endless loop of revision and slush piles.

I should mention I still type my work on a computer.

HANK: Wait—so you read you book out loud? And recorded it? How did that work? I mean, I know how it WORKS, but did you use a studio? Did you have to edit? How long did it take?

SETH: Yep. I read my work out loud and release it for free on the web as serialized audiobooks. It’s been a great way to create a fan base online!

I use what you might call a “studio” in my apartment. It’s actually a glorified closet with blankets tacked up on the walls. And I edit out my flubs and flibs on my MacBook using Garageband. Very easy to do. I actually explain it all in this three minute video:

And Scott Sigler and I have been teaching others to do it through our Author Boot Camp series


HANK: ANd did it work? What was the reaction?

SETH: it worked. Like I said, I sold JACK WAKES UP to #1 in crime/mystery on Amazon, got an agent by doing it, and the book was in editors' hands the next week. When they finally saw it, a few of them loved it. I think JACK WAKES UP is a great book, that always had to be the core of the approach--I put my time in first on the hard, careful writing--so when it got to an editor I could be confident in the result.

From there I landed a contract with Three Rivers Press and the book just came out in a major nationwide release this spring.

HANK: Then what? And now what? (You're giving away 3 chapters free?)

SETH: Now I'm doing a lot of touring--on my own dime. I believe in what I've done on the web, but also in the great bookstores and mystery booksellers out there. So I'm getting out and meeting them, reading the book in stores and meeting a lot of the folks who've been following me online. They're an awesome bunch!

HANK: So you're actually seeing people in person now. How's that?

SETH: It’s great! I love meeting people who’ve listened to my podcasts and now getting to talk with people who’ve read my book. Through Facebook and Twitter, I’ve been able to announce my events and get some good crowds out to the stores. Then I usually grab a bite or a beer with some of the online “Palms Daddies and Mommas!”

But in some ways, I feel like I already know a lot of these people. They’ve been writing me emails and participating in the forums on my site for a while now. Enough that we’ve built a relationship. They’re awesome fans!

HANK: Tell us about Jack. And tell us about the books!

SETH: Jack Palms is an ex-Hollywood action movie star—kind of a one-hit wonder who pissed his career away with a series of bad media relations and a drug addiction. JACK WAKES UP picks up about three years after that: when Jack’s cleaned himself up and needs to find out what he’s going to do next with his life. He needs money and when an old friend from LA calls to bring him in on a drug deal, he says “Yes” out of curiosity and simple desperation. From there, he finds himself walking the line between acting and action and becoming unsure which side he’s really on.

It all takes place in San Francisco with a cast of mobsters, outlaws and drug dealers that rival anything you’ve seen in the best action movies. As Michael Connelly says, “It’s a fast, smooth ride on a highway not found on any map!”

I've put out a total of three Jack Palms novels as audio podcasts now and finished a fourth crime novel this spring. They’re all free. I'm giving away the first three chapters of JACK WAKES UP as a free pdf via my site and still going strong with my CrimeWAV podcast, which is where I produce a weekly short story series by other crime writers to introduce their work to my listeners. We've done 40 episodes so far and have had on some greats!

HANK: Aren't you from Boston? How'd Jack end up in California?

SETH: You bet I'm from Boston! All the way. I grew up in the South End and Cambridge, Newton a little, and was living in Boston again after getting my MFA from Iowa in 2002. I took writing classes at Harvard Extension before that, from 1998 to 2000. I lived in the area until my wife got accepted to grad school here in Berkeley. We moved out in 2005 and kind of love it out here, I have to admit. Though I'll always be a native East-coaster, I'm really enjoying California right now. For a city with great crime/noir roots, San Francisco is pretty damn hard to beat. But I still come back for the Celtics and the Red Sox!

HANK: Yeah, good luck with that Red Sox thing. (But really, this could be the year!) So, questions for Seth? Like: should we all get in on that podcast thing?

YOU NEVER KNOW DAY

Journeys end in lovers meeting,

Every wise man’s son doth know.
**********Twelfth Night. Act ii. Sc. 3.

HANK: This vacation time of year, my thoughts turn to love and travel. Why? Because just this time of year, 14 years ago, I met Jonathan.

I had been invited to share a house with a group of friends in Nantucket. I was six months (or more?) out of a deadend reationship (another story) and said--no thanks. And then I reconsidered. Of course, why not go? So I packed up my books and my bike and my tennis racket, and headed to Nantucket on the ferry.I was so--unready to meet someone, I didn't even bring any makeup. (I will pause while you howl with laughter.)

Meanwhile, unbeknownst to me, another person sharing the house had invited Jonathan. And the other person didn't know I was coming.

I arrived from Boston. Jonathan arrived from Boston. I took one look and thought--yikes, get me to drug store make-up counter. (I didn't go, by the way. I thought--this is me. Take it or leave it.)

We haven't been apart since then.

But we don't celebrate the anniversary of the day we met. Every year, we celebrate the anniversary of the day BEFORE we met. We call it "You Never Know Day." Because you never know what wonderful thing is just around the corner.

How did you meet your true love? By chance, by choice, by fix-up, by proximity? And how do you know it was the real thing?

JAN: Although my older brother and I hung around a lot together, when I followed him up to Boston University he told me not to expect to hang out with his college friends. I had to make my own friends.

A year later, he decided that he really didn't like my friends, especially not my boyfriend, who he claimed spoke in "monologues." So he fixed me up with one of his friends, Bill. He didn't tell me he was fixing me up, he just brought Bill back to his apartment one night when I was there cooking him dinner, and we went to a party afterward, Then he pressured Bill until he called and asked for a date. And yes, I knew immediately it was the real thing.

My brother passed away young - at 26-years old. Ironically, since I stayed in Boston, I've spent my entire life hanging out with his college friends.

HALLIE: Mine was a fix-up too. I was a junior at Barnard when I ran into an ex-boyfriend on the corner of Broadway and 116th Street. He asked how I was and I said "fine." In truth I was between men but this ex was an extremely odd duck and I didn't want to give him any ideas. He must have been far more perceptive than I gave him credit for, because a few hours later I got a call from his roommate inviting me to a college hockey game. I went and had a great time. Took me a lot longer than my husband to realize it was "the real thing." But 40+ years later I'm utterly convinced.

ROBERTA: Sorry to hear you lost your brother so young Jan--sounds like he was the best kind of friend! I met John at a singles tennis night at the racquet club in the next town. We got matched up for mixed doubles and had a good time. But when he called to ask for a movie date, I couldn't remember who he was. (I attribute that to being blinded by my infatuation with an inappropriate guy who was quite enamored of himself.) After about six months of playing doubles with John (as friends), I began to realize just how special he was. So I invited him to dinner one night. "Who's coming?" he asked. "You," I said. And we've been together ever since.

HANK: Aw, Roberta, that's so sweet.

RO: Well, I knew right away Bruce was the one. He took a little convincing though. To the tune of 13 years before we actually got married. He was the boss when we first met, and um, otherwise engaged. I left the company and got on with my life and then we hooked up again in - of all places - Las Vegas, where we were both attending a video convention. At a show filled with fading B actors, wrestlers and adult movie stars, we were two of the more normal people there. It was fate. Then we dated for 10 years. (Why rush into anything?)

HANK: I was at a signing the other night--talking about AIR TIME (on sale tomorrow, whoo hoo, stop by here then to hear more and WIN BOOKS!).

Anyway, in AIR TIME Charlotte McNally has to decide if she's found the real thing--both in her reporter life (tracking down the source of phony designer purses), and in love. (And in the dedication: flight attendants.)

A woman came up to me afterwards, and told the story of how she'd always always always known she wanted to be a flight attendant. She got the job, passed the tests, and boarded for her first flight. And sitting in seat whatever--turned out to be the man she later married. And they just celebrated their twenty-fifth.

You never know.

How about you all?

(A big week coming on Jungle Red: Tuesday, big contest! Wednesday, Megan Kelley Hall with the secrets of promotion. Thursday, Marilyn Brant on seeing mystery authors as others see us. And Friday, coolest of the cool Seth Harwood!)