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JENN McKINLAY: I remember when my publisher accepted the title of this book, my editor said, "Your release date is in April, prepare for some pushback about pumpkin spice being in a title being released before September."
Okay, I knew there were pumpkin spice haters -- to which, I say, "whatever" -- and I was duly prepared to defend my title to any and all. I was like, "Come at me, bruhs, with your pumpkin spice hatred."
Clearly, I had no idea I was going to be releasing Cupcake Bakery Mystery #12 (We're at a DOZEN!!!) in the middle of a global pandemic and needless to say the haters have bigger windmills to tilt at than my modest cupcake based cozy mystery. I think this is most likely because no one has any idea of what day it is anyway. At this point, if someone told me it was September, I'd believe it. So, there's that.
For me, a Pumpkin Spice Latte is something I enjoy once or maybe twice in autumn, when it's finally below 90 degrees here in the desert. It's like my love of the Shamrock Shake every March. The Hooligans and I live for those but we only have one or maybe two -- okay, they probably have five of six. It's a happy spring ritual that I don't really think that much about.
But here's what I learned about the PSL (pumpkin spice latte), arguably the start of all things pumpkin spice, and the controversy surrounding it. Pumpkin Spice Lattes were unleashed to the world by Stabucks in August of 2003. The flavor peaked in popularity in 2014 but has become controversial because, as something enjoyed predominantly by women, it must be derided and mocked or so the people watching the controversy say.
Given that I write cozies, rom-coms, and now women's fiction (all genres considered less than by the mainstream, because they are predominantly women centric - we won't even get into the fact that their markets are huge and they earn WAY more money than most other genres...ahem) this is territory with which I am quite familiar.
As my friends Leah and Bea, from The Ripped Bodice Bookstore, wrote:
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| Read More: Here There was also this terrific piece from Vox: Pumpkin spice lattes — and the backlash, and the backlash to the backlash — explained: They talk about the life cycle of pumpkin spice, which has come full circle with people (women) pushing back and defending their choice of pumpkin laced coffee by saying (I'm paraphrasing here), "The world is on fire, let me enjoy my pumpkiny goodness in peace." I don't know about you, but I can totally respect that. So, Reds and Readers, do you enjoy Pumpkin Spice (you knew I had to ask) and if not, what is a food you enjoy that is only seasonal? Now here's A DOZEN cupcakes for you: Crazy, am I right? |





















