Friday, August 11, 2023

Please Sponsor me!

 RHYS BOWEN:I was driving to meet my granddaughter today when I heard the sportscaster on my radio say that the Giants were now wearing patches on their uniform because they are being sponsored by a ride share company. I’ve seen tennis players with logos all over them from their sponsors and the thought was born: HEY, HOW ABOUT IF SOME COMPANIES SPONSORED WRITERS? 

        Oh, I know in the past that Leonardo had patrons. Perhaps he wore a little gold papal decal on his robes to let the world know that the pope was sponsoring him. But recently we’ve been sponsorless. So I think I’ve got a great idea. A company sponsors us an in return we hype their products in our books:

        “You look wonderful tonight, my darling,” he said. 

        “Thanks to my new Panteen shampoo,” she gushed.

Or, more ambitiously, “They’ll never catch us now, thanks to my new Ferrari with turbo charged hyper drive and a gorgeous red leather interior..”

        Debs could be sponsored by some nice London restaurants, Lucy by Key West establishments…  for me it would be a bit more challenging as all my books take place in the past, but Mercedes were around in those days… And I’ve certainly hyped Chanel enough (hint hint, Chanel?)

We’d even put our products on the book cover, Georgie in Chanel, leaning on Ferrari.  Or Rolls Royce. I would quite like a classic RR!


So what do you think? Is this brilliant or what? So who would you get to sponsor you?

LUCY BURDETTE: This is absolutely brilliant Rhys! I already mention any number of Key West restaurants and other establishments…it seems like a natural:). I love that you’re going big with Mercedes. I see that I need to think outside of Key lime pie!

JENN McKINLAY: Brilliant, Rhys! I was just in Ireland researching LOVE AT FIRST BOOK (cover reveal coming August 14th on my socials). Do you think I could get County Kerry to sponsor me? I could help their tourism! Honestly, I’d be happy if they just offered me a writer in residence house in Dingle. LOL. As for products, Guinness certainly got plenty of mentions in the book as well as some Irish whiskeys. Sláinte!

DEBORAH CROMBIE: Brilliant, Rhys! I think the least the Scotch Malt Whisky Society could do is sell my books in their clubs! And, as Rhys says, there are all the London restaurants I've mentioned. But why not think bigger? Visitlondon.com for starters,  or TimeOut London. Greater London Council would be a good one, and I'm sure there must be a Notting Hill association of some sort, or a Portobello Market association. Just think if I got a little bonus for every time I mentioned either of those!

HANK PHILLIPPI RYAN: Well,  on a serious note, (!) remember when some author (and I completely forget who, anyone remember?) actually did this? It's basically "product placement," right?  And Bulgari, I think it was, sponsored the book, and there was fabulous jewelry throughout.  But I think the whole concept was not well-received.  Putting it mildly.  Anyone remember this?  And there was some discussion about how it took readers out of the book, knowing the author was getting paid for it, and that it would be worse if were not disclosed, so the whole thing was pretty lose-lose.
But if a universe that it would be win-win—well, let me think of what's in my books anyway. FitBit. Apple Watch. Cabernet sauvignon.  Coconut soap.  Red lipstick.  Ralph Lauren. Saks. Pretzels. Almonds. Hmmm. Flower delivery. And JetBlue. Just saying.

HALLIE EPHRON: My parents were screenwriters who wrote the first movie (The Desk Set) featuring a computer, and while IBM did not exactly sponsor the film, they did send my mother one of the first electric typewriter. It was enormous. Going electric for a typewriter seemed an enormous step forward. 

I’d love to have been sponsored by the Empire State Building for my book There Was an Old Woman. In it, a woman survives a 70+ story fall in an elevator after a B-25 hit the building in the 1945s. It really happened–the crash and the fall, not the sponsorship. 

(Rhys: yes, Hallie, a suite at the Empire State wouldn't be bad!)

JULIA SPENCER-FLEMING: Considering the kind of books I write, and where they’re set, I don’t see a lot of glamorous sponsorship potential. Ice melt? Windshield scrapers? Maybe I could get some of the sweet, sweet green from a snowmobile company:

Clare ducked from the hail of bullets and leapt onto the back of Russ’s Arctic Cat. Thanks to the RZ Thundercat’s electric start, it was ready to surge ahead as soon as she wrapped her arms around Russ’s back.

“Don’t worry, darlin’,” he said over the powerful rush of wind. “With this 9000-Series C-TEC4 turbocharged engine, the terrorists will never catch up with us.”

RHYS: I'm sure Julia could get major sponsorship from a snowblower company! But what about North Face? Patagonia? 

And I've just thought that maybe the royal family would like to sponsor my Royal Spyness series. So, dear Charles and Camilla--a room or two at Buckingham Palace at my disposal perhaps? A suite at Balmoral?

So what do you think, everyone? Good idea?

51 comments:

  1. Okay, I am laughing [thanks to Julia's little Clare and Russ snippet], but I’m also thinking that it would be almost impossible for an author to keep a reader involved in a story that continually mentioned the sponsor’s name/product. I could readily see a character driving off in a Ferrari or stopping at Starbucks for coffee, but having to continually mention that product [such as in Fay Weldon’s Bulgari Connection book] would be something quite different . . . .

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  2. Oh, dear. Rhys, you may have over-convalesced. Thank you, for bringing a smile and giggles to my early, early morning. (Trouble sleeping, so gave up trying at 4 EST.) TGIF, all. Elisabeth

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  3. I can see the ads in the books now. Just like in the magazines. Throw in one with Brad Pitt and I'll buy your book.

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  4. LOL Rhys! I have to say I do like it when real people and real places (libraries, restaurants, etc) are mentioned in fiction books. I know Lucy does this a lot with the Key West Series. I remember one of her books had a food cart mentioned and the same food cart was featured on a network cooking show. I also remember a tv show was featured in one book in Scotland.

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  5. Terrible idea, but hilarious to think of the possibilities!

    My Cape Cod protag drives a Miata sports convertible. I wouldn't mind one of those in my own driveway. And the Brown County, Indiana tourism bureau should totally sponsor me for promoting their lovely artsy (and now murder-filled) county. I've already mentioned a number of real wineries and wine labels in my new Cece Barton mysteries (out in October!). I wouldn't turn down a case-of-the-month deal from any of them.

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    1. Good idea on the Miata, Edith. Excellent idea about the wine.

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  6. RHYS: Thanks for the Friday morning laugh. Please write Charles & Camilla a nice letter and see what happens!

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    1. I like your idea Grace. Rhys may even get a response - who knows!

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  7. Laughing at breakfast here.

    Perhaps product placement in a story could work for some. I remember wanting to have Nancy Drew's boyfriend, Ned's car. A "Roadster" or some such romantic name.

    But Debs, here's an idea: how many of your readers want to tour London (and The British Isles, too) to the locations mentioned in your books? Many! You need to team up with a travel company that offers "Duncan Kinkaid/Gemma James Literary Tours." Why not? There are Harry Bosch tours of LA!

    Lucy Burdette tours of Key West with a local travel company would work, too.

    Julia, think bigger. Put Russ in a big 4 wheel drive truck and have him not get stuck up to his axles in a blizzard. I think Chevy would appreciate some product placement of that sort.

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    1. Brilliant Judy! Such a great idea. There is a Harry Potter tour of London where many of the scenes in the movie were shot. So a London tour of Debs books would be great fun. And I think a tour of Key West based on Lucy's books would be fun, especially since many locals are highlighted in the books.

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    2. I'm reading A Clue in the Crumbs and loving that I've been to some of the places mentioned!

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    3. Sign me up for the Kincaid and James tour of London!

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  8. Laughing over my morning tea here. Fun to think about, but not so fun to read in among my favourite characters and their travails, me thinks...

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  9. I mention real buildings all the time, but I don't think the Swiss Reformed Church is going to sponsor me for describing how beautiful our Minster is! I think Debs has the right idea with VisitLondon.com; I'd aim for "Bern Welcome," our tourism organization. Not sure how much money it has, though. Renzo drives a Fiat and Giuliana, an old Volvo: maybe one of them would provide some bucks.

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    1. I should have added Landrover to my list, as Gemma gets a new Landrover Discovery in A Bitter Feast!

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  10. There is one writer whose books I often read and I am convinced she must be sponsored by Ford F-150 trucks, or maybe a dealership because she mentions those Ford F-150 trucks many, many times in each of her books. People I know don't talk that way. They say "get in the truck and let's go" Or "here comes Charlie now and he's towing something behind his truck." My brother who lives in ID would say "rig" no matter what sort of vehicle it was.

    I often thought maybe Todd Borg got money from the Jeep people although, as I remember he never mentioned the exact model and I think there are many. Usually it was getting shot at and then there were bullet holes in the Jeep.

    So Rhys, you may actually be onto something because apparently some readers will remember the products long after the books is closed. Not so say that they go out and actually buy said products but at least they are made aware of them.

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  11. You absolutely should get sponsorships! Think of all the BookTubers and BookTok creators who do. A BookTUBER I follow recently had a sponsorship with Valentino!!

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  12. I immediately thought of Tina Whittle's marvelous, though apparently discontinued, Tai and Trey mysteries, where Trey's Ferrari was practically a character in its own right. That one seemed to have legitimate sponsor potential!

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  13. What a fun post. I love the idea of Charles and Camilla sponsoring the Royal Spyness series.

    Hmmm. I wonder if I could get Turismo here in Braga, Portugal to sponsor my mystery series set here in Braga, given that I mention local and touristy sites of interest ...

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  14. Conversing about sponsorships reminded me of something. I think that Iceland sponsors writers or because the "book flood" is a Christmas Eve tradition, many people buy books or both? Perhaps worthwhile to research? And I love the photos here.

    So fun to read all of your ideas about sponsorships. I know I want to travel to places that all of the JRW authors here write about.

    On another note, I just recalled that a local bookstore is asking people to sponsor events. I wonder how that works. am seriously thinking of doing a whip around for an event at that bookstore because I want to make sure that they have money for the Sign Language interpreters. A Deaf friend has an Event at that bookstore on the 26th of August.

    Diana

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    1. Now, having a sign language interpreter at events is definitely something that would be worth sponsoring. I live in West Hartford, CT, home of The American School for the Deaf. Our library events certainly could have sponsors who fund such a program!

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    2. That is a brilliant idea! One of my two detectives is Deaf, and that would mean a lot to readers. Mostly I am just asked to sign books, not read or respond to questions, but the next event that I have I will ask the sponsor about it. Thank you.

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    3. Judy, thank you. I was blessed to visit the American School for the Deaf during the summer with my theater (National Theater for the Deaf) class.

      Diana

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    4. Maren, thank you. May I ask for your author name and your book titles so I can request your books from the library?

      Diana

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  15. As a reader this sort of writing would be just as annoying as pop up ads on the internet. Then again, if it made the price of books go down it might be tolerable.

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  16. Snorting with laughter here, both at the blog and at commenters below the line. Julia's comment in particular--coffee-spitting may have ensued.

    I quite like the idea of this sort of sponsorship of literary pursuits--why should manufacturers, restaurants, etc. get free publicity? The kind of "sponsorship" I object to is the kind my a family member hawking lately on Facebook. He and three other family members (his wife, her son, and his wife) are going to South Africa in November on a "mission" trip. He went last year, and the "mission" was to build a church for a community. Now, sure, that's admirable, but they were also on safari for as long as they were supposed to be banging nails, etc. My main objection to this isn't the church-building; it's the money begging, from someone who will drop $20,000 at an auction for a single bottle or rare bourbon. Excuse me, but he can easily afford to go on this trip, whatever he calls it.

    Yeah, I'm irritated. Can you tell? Sorry for the buzz-kill, but apparently I needed to vent.

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    1. Vent away, Karen! I totally get it.

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    2. Vent away, Karen! I get it! Diana

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    3. Karen, your comment reminds me of one of Mother’s favorites: “You can choose your friends, but your family you’re stuck with.” Regardless of the worthiness of the cause, I never support it through FaceBook. (Just a mini rant here.) Elisabeth

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    4. Neither do I, Elisabeth. Facebook is using that feature to collect algorithms. If I want to donate, I do it directly.

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  17. I can't remember who, but there are a few authors who go big on product names scene after scene.I used an imaginary Kate Spade evening bag in my first mystery to make a joke about how useless little bags are, but alas no bag arrived in the mail.

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  18. How fun to contemplate the possibilities! I loved reading all the product names in Kevin Kwan's Crazy Rich Asians books, probably because they were all so totally over the top, and I'd never heard of most of them. I laughed uproariously at the prices and pretentiousness of it all. ~Lynda

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  19. Oh, I love this! What fabulous ideas - Now I'm trying to figure out someone for the north Maine woods. Maybe Subaru - I plunk their products enough - or should I go high end - a Range Rover Defender? Now that's lux!

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  20. Deana here - I saw those patches on the Giants uniforms, Rhys. I don't like that they are so big that the patches for players who have recently died had to be moved to the opposite sleeve that already has the Giants Baseball Club patch on it.

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  21. Wasn’t there a series that had a protagonist who always mentioned her purse by brand name? And I’m not sure, but I think it was Kinsey Millhone who drove a VW Beetle in the early books in Sue Grafton’s series.In the case of the car, it didn’t seem strange at all, but I found it annoying to have a character constantly referring to her purse by brand name.

    DebRo

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  22. I roll my eyes every time the sponsorship for Survivor and The Amazing Race becomes obvious. I think it would go over worse in the books I read.

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  23. I, too, think this is a great idea. In one of my books my characters got together on more than one occasion in a coffee shop, and I couldn't decide whether or not to go ahead and say Starbucks. But now I think I should do it more frequently in future books and have Starbucks sponsor me with lattes for life! And Julia - did you just reveal a hint that Ross and Clare will be dealing with terrorists in your next book?!

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    1. Domestic terrorists, primarily white supremacy followers.

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  24. I'm laughing. Too much! Julia, you know when Russ gets off his Arctic Cat he will step in a hole. And then we'll have to pardon his nonsponsored French.

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  25. Movies have done this for ages. It's good old "product placement."

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  26. Exactly, LOVE to pounce on the product placement. The massive Apple computers, especially. It's an interesting psychology.

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  27. Product placement! I could do that!

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  28. Fay Weldon wrote the Bulgari Connection in 2000. Obviously product placement had not arrived.

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  29. I wouldn't mind books being sponsored as long as the author didn't overdo it. I would be happy that my favorite series was less likely to get cancelled, and that the authors were making money.

    I think if people have certain purses, shoes, etc., they mention them constantly. Of course, I'm getting that from books because I don't know anyone with a Kate Spade purse or the fancy shoe brands.

    A relative asked my parents to help pay for their son's college as he was going to be a minister. Mom said that she and Dad were paying for their own kids' colleges. I don't think the man is even a minister anymore.

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    1. Practically everyone who comments on this blog has at least one Kate Spade purse!

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    2. What is a Kate Spade purse ?

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  30. One of the romance writers I read uses product placement… I’m not sure if she gets paid, but I know she’s sponsored for products in her monthly newsletter. She is very blatant in her descriptions…much like your examples above. I don’t mind it, and hav e gotten used to it, but it would never entice me to purchase the products.

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  31. Julia, I'm thinking that some company that offers bug spray might be a good fit for your Adirondack setting! Although Russ' Arctic Cat is pretty good, too. I just got back from our camp in the Adirondacks and all people could talk about was how the newly opened local restaurant that offered a Friday fish fry for $18.99 and did not include tartar sauce! Call that a fish fry? The importance placed on certain things is related to the locality, so why not product placement? You all write vividly about certain particular places.

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