When my new book, Heirs and Graces, came out two weeks ago I was surprised to find that it topped the historical mystery bestseller list in its Audible audio format. More people were listening to it than reading it. This also coincided with my reading an article that claimed e-books were not growing nearly as rapidly as predicted. It seemed that the techies of the world had bought their Kindles, Nooks and Kobos when the devices first came out, but the general reading public was not following suit. What's more those original buyers had loaded their devices with lots of cheap and appealing books that were still waiting to be read, thus not encouraging their owners to buy more.
Real books were not about to lie down and play dead.
So I decided to run a poll on my Facebook page. What surprised me was that 20,000 people came to visit. I have never seen numbers like that before, especially in the space of two days. And as I read the comments one thing became clear People are passionate about their reading habits. Many people finished their post with one or more exclamation points. "Only real books!!!!"
So having read and digested 1000 comments I can tell you, with scientific accuracy :) , that real books beat out electronic versions by more than two to one. And something interesting emerged from this study: reading from a real book was a sensory experience, involving all five senses.
There was the tactile stimulation of turning pages, feeling a book in one's hand. As one commenter put it, "If it's a mystery I can prolong the suspense by holding the tip of the page between my fingers and waiting in delicious anticipation before I turn it."
Someone else said, "How would you press flowers in an e-book?"
Those who chose e-books liked the convenience, especially for travel, plus the fact that downloads were cheaper. Some commented they had run out of shelf space. Others that they could download out of print books. One commenter admitted she was naturally lazy and it was so easy to have a book delivered to her Kindle with one click.
In the case of audio it also seemed to be convenience and the only way to fit books into a busy lifestyle. One commenter said "If it weren't for audio I wouldn't have a chance to experience books." Audio has the added advantage that one can do something else at the same time. Audiophiles listened during long commutes, during workouts, housework or dog walking. One of my fans told me last week that her dog walks have stretched to three hours while she listened to my new book.
Two surprising comments came out of my survey. A teacher mentioned that children tired of looking at screens all day and liked real books in their free time, (who knew?) and someone who worked in a college bookstore stated that most college students preferred real books, but that downloads of textbooks were so much cheaper and easier to carry around.
About ten percent of the respondents said that they loved all forms of reading. "E-books, audio, cornflake packets" one woman said. But it is reassuringly clear that real paper books are not going away any time soon! Bookstores--you may breathe a sigh of relief.
So what about you, Reds and Readers, do you still read predominantly electronic books, listen to them or insist on the good old paper versions where you get the added bonus of a workout by turning the pages?
