To Tweet?Or Not toTweet?

HANK PHILLIPPI RYAN: Well, it's happened again. Yesterday, Reds chose team Hank or Team Hallie on tax preparation--it didn't start out that way, but that's how it evolved.

Today, somehow, hilariously, we've got another H or H decision for you.

Ten years ago we had NO idea what this was!

I tweet. @hank_phillippi

Our fabulous secret weapon @JungleReds tweets. (You DO follow us, right? It's never a dull moment, trust me.)

@rhysbowen tweets.

And @deborahcrombie, and @LucyBurdette, and  @JspencerFleming.

Hallie--doesn't. (But she does other stuff, of course. And what ever it is, seems to be working quite successfully, thank you so much.)

So it happens again. Are you a Hank or a Hallie? 

According to branding expert extraordinaire Dorie Clark--and more about her below--anyone who thinks Twitter is too silly or too shallow or too difficult or too easy, should take one more look at this new-ish shiny thing on the internet. And Dorie, because she's always ahead of the curve, is now shairng--just for Jungle Red!--her

Three Twitter Tips for Mystery Writers (and Readers)

                     By Dorie Clark

Dorie Clark--actually tweeting!

I was originally a Twitter skeptic – when it first hit the scene seven years ago, it seemed like the worst combination of useless and narcissistic. But my opinion has changed, and I now think it’s one of the best ways to build a following, establish your brand, and keep connected with your community.

In my new book Reinventing You: Define Your Brand, Imagine Your Future, I profile a number of “professional reinventers” – including Jungle Red co-conspirator Hank Phillippi Ryan, who used her successful career in television news as a launchpad for her mystery writing career. Whether you’re seeking to grow your profile as a mystery writer or stay on top of news and cool opportunities as a reader, here are three quick tips I recommend.

• Leverage the power of lists. Twitter allows you to create lists, a terrific feature that enables you to make sense of the ceaseless stream of content. Set up lists for your favorite authors, other readers whose opinion you respect, industry insiders, potential agents you’re querying – you name it. That will make it easier for you to track what they’re posting and, if appropriate, respond in a timely fashion.

• Schedule your retweets in advance. How do you avoid the last-minute stress of not knowing what to post? And how can you strengthen your connections with other mystery writers and readers? Kill two birds with one stone by scheduling your retweets in advance. Using a service like Hootsuite or TweetDeck, you can glance at your lists once a week, pick out the best tweets others have sent, and schedule them as retweets throughout the week. Others will appreciate that you’re sharing their content, and your own pipeline will be full.

• Brainstorm in bulk. Another way to ensure you have plenty of Twitter content is by brainstorming in bulk. Block out an afternoon on your calendar to create a list of tweets (i.e., 1-2 sentence nuggets). I can often bang out 100-200 in a couple of hours. These should be tips, insights or recommendations that establish your expertise or give readers a sense of your perspective. (In my case, writing a book about business and careers, I might write, “How to create buzz? Think about marketing as you design a product, not after” or “Have you had coffee with your local reporter? If not, invite them today.”) For a mystery author, you could share links to the menus of restaurants your characters visit (“Want to try [protagonist’s] favorite apple pie? Visit [name of restaurant] in the South End”), information about the milieu of your novel (“Fun fact: 95% of the population in Thailand is Buddhist”), or simply recommend great authors or books you admire.

Twitter is a fabulous “real time” communication tool, and part of the fun is responding to messages quickly or commenting on breaking news. But to stay sane (and ensure you have enough time for writing and reading), most of us should only log in for a few minutes a day. The majority of your Twitter presence can be handled once a week, in bulk – and hopefully these tips will make that easier.

HANK: So how about you Reds? Are you on the twitter bandwagon? What have you learned and what are your secrets? We'll give Dorie's new book on branding to one lucky commenter! And hey, what's your twitter address..we should all follow each other!

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Dorie Clark is CEO of Clark Strategic Communications and the author of the newly-released Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), a book about how to change careers, embrace new professional challenges, and take control of your professional reputation. You can follow her on Twitter.

Saying The T-Word (Yes. Twitter.)

@Hank_Phillippi: Just seeing my name that way--you know what this is about! Are you a Twitter-pro? Or a Twitter-um, con? Beforey ou dismiss the whole thing as so much cyber noise, just listen to twittter-guru Krista Davis. Er--

@KristaDavis Before my first book came out, everyone said MySpace was the place to be. It was all the rage. I dutifully churned my way through the instructions and started my own MySpace page.

Less than a year later, before the release of my second book, the word on the cyber street was that all authors should join Facebook. I couldn’t be left out, so I learned the ropes at Facebook. I collected a few friends, but the majority were other writers whom I already knew. What was the point of that, I wondered?

So with two not very active social networks that I was supposed to be cultivating, I was as horrified as everyone else when news spread about Twitter. Not another one! Not another learning curve. Not another place where the same bunch of writers would waste time making contact.

Nevertheless, in a weak moment, probably when I should have been writing and didn’t feel like it, I joined Twitter. http:// twitter.com After all, people were beginning to use those cute little
blue birds on their blogs and websites. Joining wasn’t hard.

Hurrah! To my complete surprise, people began to follow me.

Strangers! It wasn’t the same old group. But then tweets (messages) came to my Twitter page fast and thick.

“Standing in the line for the ladies’ room.”
(Way too much information, thank you.)

“At the airport, waiting for my flight.”
(Your mother might be interested, but you’re clearly just bored.)

“Wherever you are -- be there.”
(Huh?)

Dozens of disjointed, uninteresting tweets flowed onto my Twitter page and they kept coming! Forget that! I didn’t have the time, and I was supposed to be working on a book. But people kept talking about Twitter, and eventually, when I should have been writing but was
looking for a reason not to, I went back. Two things intrigued me.

1) The tweets kept coming, yet I felt certain that no one could possibly be spending the day watching tweets roll by.

2) Some people were following 47,000 other people. There’s no way they could read that many tweets.

So if no one was reading the tweets, what was the point?

Then someone mentioned TweetDeck (http://www.tweetdeck.com/) and the picture began to fall into place. I was right. No one was reading all the tweets. But then why did anyone bother? The clue was in those little # signs you see in some tweets. They’re called hashtags and they denote a subject. I finally realized that people only read the tweets of interest to them. When you have TweetDeck you can follow the tweets on the subjects you choose. Twitter calls popular topics “trending” and you can find them on the right side of your Twitter page. As I write this, #worldcup and #booksthatchangedmyworld (note there are no spaces) are hot subjects.

What that means for us is our tweets can be seen by people who don’t know us, a crucial element for expanding readership. We simply have to find the correct hashtags to use in our tweets. I write the domestic diva mysteries, so I often tweet about my blog, Mystery Lovers’ Kitchen. I include hashtags like #recipes, #vegetarians, #baking, and other domestic type words to expand the reach of my messages.

There are lots of hashtags that deal with books, such as #books, #writing, #amwriting, #writers, and #reading. Those are only the beginning. There are widely used hashtags for different genres, and writing conventions, and well, just about everything. You can try them out on TweetDeck to see which ones have impact and which ones are duds.

You can also include hashtags for particular cities. Enhance the power of a signing announcement through the use of hashtags.

#Author @HankPhillippi will be signing at Borders in #Boston on Sunday at three!

To explore hashtags and learn about more of them, visit What The Hashtag? http://wthashtag.com/Main_Page or iHashtag http://ihashtags.com/

Want to know what a particular hashtag means? Try Tagdef. http://tagdef.com/

You can also follow the tweets of certain people on TweetDeck. Agents have embraced Twitter in a big way. I follow my agent @BookendsJessica. I include her Twitter address in a tweet that I think might interest her. And because she’s a lovely agent, she usually re-tweets it, sending it to her followers. One of her followers might re-tweet it, too, sending it to a whole new group of people. This is where Twitter differs so much from Facebook. Because of the re-tweet feature, messages can spread exponentially through the world. Of course, that means sending tweets that are worth sharing, but that’s a whole other blog.

The irony in fear of Twitter (Twitterphobia?) is that it may be the very best vehicle for writers to spread news about their books.

Tweets are limited to 140 characters, so even if you fuss over your tweet, you really can’t waste too much time writing it. The same goes for reading tweets. It only takes a few minutes to read them and catch up. Of course, the most important feature is the retweet that has the potential to spread a message to hundreds, even thousands of potential readers.

I should warn you that I have a new book coming out in December. That can only mean there’s a new social network on the horizon. Beware!

@Hank_Phillippi: Thanks, Krista! I must say, Tweetdeck is a life-changing thing. Barbara Vey taught me--i mean, @Barbara Vey. There's Hootsuite, too. What's that?

Like--my name is too many characters. So I could either be HankPRyan, or Hank_Phillippi. I thought HankPRyan was the obvious choice, even though it's not intuitive and not necessarily good.

But someone told me as soon as someone typed H-A-N-K, my name would come up. Then, he said, in my tweets, just add Ryan after the @Hank_Phillippi So my tweets would say @Hank_Phillippi Ryan Huh. How about that?

Any other questions? Oh, Krista, would you say: never tweet without some kind of hashtag?

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National bestselling author Krista Davis writes the Domestic Diva Mystery series for Berkley Prime Crime. Her first book, The Diva Runs Out of Thyme was nominated for an Agatha award. Her most recent release is The Diva Paints the Town.

The Diva Cooks A Goose will be in bookstores in December. Learn more about Krista's books at http://divamysteries.com/
and visit her at http://mysteryloverskitchen.com/, where she blogs on Saturdays. Follow her on Twitter at @KristaDavis. She promises to follow you back!