What Writers Can Teach Entrepreneurs by Jill Crossland

Jill Crossland: So good to be back with you, I see some familiar faces and some new ones. This is my third time on Jungle Red Writers. An emailed invitation from Roberta always gives me a Sally Field  “They like me, they really like me.” moment followed by ‘everyone else was probably too busy’. 

 
And Roberta I know I am supposed to call you Lucy (Burdette) but to me you are Roberta and mother of Australian Shepherd, Tonka. And you know I have a red Aussie named Mia and an SPCA three-legged  mix breed  but I  am not here to discuss my favorite subjects, dogs, wine and food.

One suggested topic for my post was ‘What writers can learn from entrepreneurs?’ and I’m thinking is Roberta kidding? I look at all of the Jungle Reds: Most of you have others jobs, do philanthropic work, or share your craft through workshops, as well as being authors. You all do book promotions, interviews, maintain your social media, raise families and the list goes go. There is not much of my expertise that I can add to that. 

Allow me instead to back track a few years when I announced “I am going to write a business book”. That was all it was supposed to take; put my intention out there and everything would manifest to produce the next great business book.  It never happened. Lots of other things happened, but no book. When I visualize the jigsaw puzzle of my professional life the writing piece is always the one left on the coffee table. 

If you Google ‘What is an entrepreneur?’ the Merriam-Webster definition is ‘a person who starts a business and is willing to risk loss in order to make money.’ The word origin is Enterprise - the ability or desire to do dangerous or difficult things or to solve problems in new ways. 

Famous entrepreneurs have included the Body Shop’s Anita Roddick, Richard Branson, Bill Gates and even Coco Chanel. Over the years many have written books; some have chosen to share their personal story, while others turned their business highs and lows into some timeless business publications.  

My unwritten book bothers me so I reversed this posts title to ask ‘What can entrepreneurs learn from writers?’  Taking the risk of writing doesn't look like a big leap and yet it stumps me.

You have all had your share of fears, time issues and life/work imbalances; what advice and thoughts do you have for the next Seth Godin or Michael E Gerber?  

And if anyone has questions about business,  I would be happy to answer them. Thank you to Lucy Burdette and all the Jungle Red writers for having me here today. 

Jill Crossland Consulting provides marketing, social media, business and writing services. Check out their new website …………………… or join Jill on her favorite social media outlet Twitter -

Lucy: Jill would love to hear your suggestions about writing and is happy to take questions about business, entrepreneurs, wine, and Australian shepherds!

Asking yourself the right questions

ROBERTA: Continuing our theme of procrastination (who knew we'd end up with a theme for the week?), we are lucky and delighted to have life and business coach Jill Crossland back to visit. She's been watching us this week and has some ideas and suggestions for more productive writing. Thanks for coming Jill!

JILL: Nice to be back ladies. I do pop in every now and then to see what you are all up to but if I read you every day well then I would just be procrastinating.

We all do it and there is no doubt that the internet has made it even more tempting. As noted in your August 9th post, some procrastination can be positive. This stems from the fact that the tasks are productive--and for some of you--on two levels. You walked, gardened (or pickled!) while ideas for your books where taking shape in your head.

As one writer put it ‘other things just slow me down’ and are therefore counter productive. These are usually the routine tasks; such as email and social media. They do have a place in your day but so that they don’t creep into your writing time they need to be scheduled. Most of you want to write first thing in the morning so the first email check could be 10 or 11ish with your coffee, then mid afternoon and just before you end your work day should be sufficient. If you are tempted to break the schedule ask yourself why or what are you expecting. While reading this you probably have your email browser open ‘just in case’. This is the another habit to break; keep the browser closed and get rid of that little sound or pop up that alerts you to new email. When you work and write from a home office blogs, Facebook and Twitter are all part of today’s connectedness with other writers, fans and friends. How frequently you post or respond to others posts should also be planned. It is in the randomness that you lose time.

If you are on the road promoting a book then yes keep the excitement up as you go from city to city. When you are in the process of writing you need to decide how crucial each of these media truly are. What results do you want from you internet presence and which one is getting you those results are two more questions. You may like your blog/website but reach a wider audience from say FaceBook so schedule accordingly. Make sure that your posts are interconnected or feeding into each other as this also saves time. You web person should be able to help you with that. While the ‘hold all my calls’ secretary isn’t feasible hiring a virtual assistant can make a difference in one’s time management. They can take care of administrative tasks for a few hours on a weekly or monthly basis and are well trained in the areas of newsletters, databases, email announcements and correspondence.

The Writers Challenge got a big response. What you offered was a goal and accountability; both of which are strong tools in combating procrastination. Every now and then we will always have one of those days when you cannot seem to settle down to do anything, those are often reminders that we need to spend some time with family, friends or just be by yourself without thinking about work.

ROBERTA: Thanks again Jill for your thoughts and tips! Jill is the editor of Timefinders Online Magazine and a women's business coach. You can find her at her website. Now the floor is open for your questions about organization, or procrastination, or setting goals????

Put Me In, Coach!

ROBERTA: Today Jungle Red Writers is delighted to welcome special guest Jill Crossland who comes to us from Alberta, Canada. Jill is a life and business coach with a particular interest in the issues of women over forty. (She is also a fellow Australian shepherd lover!) We thought Jill would have interesting insights and suggestions for writers in this publishing climate--and nonwriters too! Welcome Jill!

Before we launch into questions, please tell us a little about life coaching--what you actually do, how you're trained, and what kinds of folks seek your help.

JILL: Thank you, Roberta for inviting me to be a part of your blog. By the way I love the name.

To answer your question, coaching is about helping people with a situation that is taking place in the here and now. Coaches help their clients to be motivated, think through strategies and find solutions. The women that come to me are usually looking for guidance as they move to the next level in their life or business. My decision to become a Life Coach evolved from my own midlife transition. I trained through Coachville and am a member of the IAC (International association of Coaches). A coach also brings her résumé to the table. I have a well rounded professional and volunteer history behind me.

ROBERTA: As I'm sure you're well aware, getting and staying published in this market is difficult and stressful. How might you approach helping a writer who is feeling overwhelmed and discouraged?

JILL: First, make sure that your work space is conducive to the creative process. If your desk is cluttered with household bills and a couple of rejection letters this is going to compound those negative feelings. Your office should be all about you and the book, nothing else. Then create a team, if a weekly house cleaner or baby sitter gives you the time that you need to write then they are worth the money. Stay away from the naysayers; make sure that all the people that you connect with are supportive. You may love your best friend but if she is saying “maybe you should go back to work” keep your distance until your confidence is back. Also seek out other writers, as they understand what you are going through.

ROBERTA: Let's talk a little about writers block and procrastination. How might you go about helping a writer who's stuck?

JILL: I think that there is a tendency to retreat when one is stuck, when in fact taking a break from the typewriter or laptop and going out into the world is probably the better direction. Stimulate ‘those little grey cells’ by sitting in a busy cafe, doing something else creative, take a drive or go see a movie. If you do prefer to stay in your office, find a way to re-connect with the subject matter or characters – perhaps by re-reading your original outline. Remember where you where when the first seed of the book started to grow, how you felt and more importantly why you wanted to write this particular book. Then don’t censure yourself; just let words pour out unedited or perhaps stimulate your thought process by using a different writing method such as pen and pad or tape recorder.

Procrastination often stems from fear and that fear is rooted in the big picture of the end product. “What if I cannot find a publisher” or “Maybe no one will read my book”. Realistically those issues will be dealt with at the right time. For now stay in the present; set daily goals to help overcome those thoughts. Go into your office with a specific intention; “Today I want to have Harry tell Veronica the truth about………….” or “I will finish working on the research I need for chapter 10”. These things are doable and will keep the work flowing.

For self-motivation it is important to create a realistic schedule with your needs written in. Even if some days are exceptionally busy, giving yourself one hour to write is better than nothing.

ROBERTA: I noticed that you called your midlife a transition not a crisis; could you talk a little about the special challenges and opportunities that women in midlife face?

JILL: I think that the word crisis has such a negative connotation and while midlife can be a difficult time, women inevitably come through it stronger and more defined. We not only overcome the physical changes but mental and even spiritual ones. For many women one of the biggest challenges is the loss or redefining of their roles and subsequently getting to know ourselves again. Luckily though as this is not our mother’s midlife; there are many opportunities to transcend ourselves through travel, starting a business or following a passion, such as writing!

ROBERTA: What would you say to a new writer?

JILL: Dream big but think realistically; it is normal and healthy to visualize your name & book title on a best seller list but keep your feet on the ground.

When one has created something there is always an emotional attachment and I think new writers need to remember that there is going to be a practical business side to getting published. They will have to make some tough decisions. Be pro-active from day one. Start by asking yourself “Who is my reader?” Think about reaching them through the virtual world. Create a blog or website to give you and your book a presence, look for virtual book clubs, submitted excerpts to relevant online publications, meet groups through Skype and tele-conferencing, there are limitless ways to gain publicity. Lastly don’t overlook where you live for networking opportunities. It is not the same as being signed by Random House but it is a start.

Roberta: Thanks for stopping in to JRW, Jill. I'm going to start today on that "stay in the present" thing!