Julia Spencer-Fleming: I'm at a weird point in the process of seeing a new book into the world (and you'll have to pardon any birthing metaphors I make; my oldest, Victoria, is having a baby this fall, and it's taking up a ridiculous amount of my brain space, considering I don't have anything to do with it.)
At any rate, the words-on-paper portion of my work is done. AT MIDNIGHT COMES THE CRY has been edited, and copy-edited, and galley-edited. (This is why authors will often say they never want to think about their current title ever again.) I'll kick into high gear again sometime in October and through November, with, I'm sure, some events in December, because we all know books make the best holiday gifts, don't we?
In the meantime, I'm left working on my To-Do list. It starts like this:
1. Have website rebuilt
1.a Research current best practices for author websites. What to include vs. what's too much?
1.b Get recommendations of web designers
1.c Contact and interview web designers
But then I start thinking, wait - what do I want the new website to look like? Remember that discussion on author branding we had a couple weeks ago? Should I use the same fonts as my book covers? (and what are they, anyway?) Do I use pictures of moody Adirondack landscapes? Maybe small towns? Shoot, should I have something that reference the military in there?
So then I go back and start:
1. Determine branding - what message to I want to send to my readers?
1. a Who are my readers?
1. b What are the three/four words they use for my work?
1.c Do I need a tag line? Is that old fashioned? Oh, crap, I'm going to have to do more research, aren't I?
And of course, if I have a brand new website, I want my social media - Instagram and FB - to reflect the same look. Also, I'm terrible with posting regularly, and that's not going to fly with a new book coming out. I promised Steve the Marketing Guy I'd do a better job. So if I renumber the website stuff to 2...
3. Update social media with new headers, etc.
3. a Come up with a posting schedule
3. b Don't forget to schedule time to answer readers, comments!
3. c What the heck to I post about?
Now I'm thinking I'd better go back to 1. b and add in
1. b. 1 Determine topics based on description words for books
1. b. 2 Figure out what kind of photos and graphic work with the brand
At this point, I'm getting increasingly overwhelmed, and I haven't even touched on everything I need to do to revamp and relaunch my newsletter. That's probably going to be points 4 through 6 all by itself.
Honestly, dear readers, this is not what I thought I would be doing when I became a published author. (I also didn't think I'd still be changing the cat pan and mopping the kitchen floor after becoming a NYTimes bestseller, but the life of an author is much less glamorous than advertised.)
Do you ever get overwhelmed by the unexciting but necessary part of your work? And does writing out your to-do list ever make you want to recline with a cold drink, as it does me?